Part 3: Transaction dynamics-transaction claim (1)

If the transaction can also use the 20% rule, where is the most critical factor, and what promotes the transaction.

Transaction claim

I. Deal dynamics is to study how to make such a common, lame, and weak deal claim uncertain and irresistible. Only when others cannot reject your deal claim, your deal is easy.

2. The story of three dogs.

A father wants to buy a dog for his daughter. There are three dog sellers in this city.

1. One person said, "You think this dog is good, as if your daughter liked it too. It costs one thousand RMB. You should take a look again. If you like it, you have to pay one thousand yuan. As for the dog, you have also seen it. Your daughter is very fond of it now. As for how it will be like in the future, it doesn't matter to me "......

2. The second dog seller said, "You see this dog is very good. It is a purebred dog from England. The combination of this color is very good, as if your daughter liked it too, one thousand yuan is also suitable, but I'm not sure if your daughter will still like it tomorrow, so you pay me one thousand yuan. After you go back for a week, if your daughter does not like it, I will give it back to you as long as you hold the dog back." This is the second dog seller.

3. What about the third dog seller? Give the dog value first, that is, "How is the dog worth money?" He also said, "Your daughter looks very fond of it, but I don't know if you have a dog? Will it raise a dog? Does your daughter like raising dogs? But she must like this dog. So, I will bring it to your home with you, and then find the best place in your house to build a dog nest. I will give it enough food, you can feed the dog for a week. I will also teach you how to feed the dog, and I will come back in a week. If your daughter still likes this dog and the dog also likes your daughter, I will charge one thousand yuan at this time. If you say you do not like it, or your daughter has no fate with this dog, then I will take the dog away, clean your house, and clean all the taste by the way ......"

Which dog do you think this father will buy?

3. The relationship between you and the customer, your contribution and the customer's dream are not just a touchpoint. You need to penetrate into the customer's dream and accompany him on a journey, when you do this, your transaction location becomes very easy.

4. You need to turn your point thinking into a straight line thinking.

5. You need to cultivate the customer's consumption habits. You need to teach the customer the consumption knowledge, such as how to enjoy the benefits of your products and let the customer recognize the value of your products, this is very important.

Part 3: Transaction dynamics-transaction claim (1)