Programmer Entrepreneurship-The basic concept of the distinction between industry analysis is easy to confuse

Blog Park has been accompanied by me through the programmer, project manager, product manager, product director, the road of entrepreneurship, in this very grateful Dudu and blog Park team, I learned a lot of things, now as a start-up Enterprise founder, I will record my entrepreneurial experience, hope that friends less detours, together to discuss learning;

This series is broadly divided into four parts

First, industry analysis

Second, demand analysis

III. Project Management

Iv. operation of Products

"The direction is correct, the strategy is wrong, the implementation process can be adjusted and possible to succeed, the direction of error, the strategy is correct ultimately failure ", I think we all understand, this also reflects the importance of the choice of direction.

What is the direction of the entrepreneurial process, is the industry choice . Because each person accepts the knowledge and the industry, must be different, so that they are in the industry is a lot of opportunities, but if you want to enter the company to start a business, we must first carry out industry analysis.

Industry analysis is an important part of economic analysis (entrepreneurship), understanding its relationship with the composition (upstream and downstream) will help us to draw a clear line of industry analysis, and then identify the focus and value of industry analysis.

1. The meaning and relationship of enterprise, industry and industry

1.1, the basic composition of the economy in the micro-level is a single enterprise;

1.2, the Meso-level is the industry, which is to provide similar products or services of the enterprise composition, that is, industry = Enterprise Group, the industry has two characteristics, one is a specific product, but enterprise groups;

1.3, macro-level is the macroeconomic, all the industry added to the overall economy.

1.4, industry refers to a number of products or services in the output of a collaborative relationship between the industry collection (upstream and downstream)

Industry as a whole is a concept of supply, the final consumption is in all sectors outside, so the macroeconomic for all industries + final consumption;

The industry has two characteristics, one is a specific product, but the Enterprise group.

2. Industry and market

The "market" in our daily life often shows the concentration of the suppliers, but the "market" analyzed in the industry mainly focuses on the demand and the transaction behavior. As we call the "market size" means the sum of the buyers ' spending, not the sum of the sales of the sellers. So industry = supply, Market = demand .

2.1, one industry two roles

Consumer goods are consumer products , industrial products are used by enterprises , thus forming a "consumer goods industry" and "consumer goods market", "industrial industry" and "industrial product market", due to the Division of labor Relations, Most industries provide products that need to consume or make use of products from other industries, so in the final consumer goods market, there is also the industrial market, that is, the industry market;

For example, the production of mineral enterprises need construction machinery, construction machinery Enterprise production needs steel, steel enterprise production and need mineral. Then the mining industry is the construction machinery industry market, construction machinery industry is the steel industry market, steel industry is the mineral industry market. So from the product point of view, that is the "industry", and from the perspective of procurement or consumption, that is the "market." From the microscopic enterprises to see the performance is the procurement, sales two activities to give the enterprise two roles, the final synthesis of the "market" and "industry" two economic concepts

2.2, the definition of the consumer goods industry to the market as the core, the definition of industrial products as the core product

The consumer goods industry is demand-driven and consumers buy things for the purpose . Therefore, the definition of consumer goods industry is generally from the user's point of view, but also need to remind that the user's needs are multidimensional, not only refers to functional requirements. Toothpaste and mouthwash, for example, are functionally designed to meet the needs of oral care, and they can be classified into the oral care industry, although their product morphology is different. But they will also be included in the fast-selling industry, which is part of the demand from the perspective of user purchasing behavior or consumer habits. In addition, the so-called luxury industry, entertainment industry and so on are from the user needs of one aspect of the division

Industrial goods are bought for the purpose of production, so the industrial sector is technically driven, so the definition is more from the point of view of product or technology.

This paper is mainly to distinguish the basic concepts, in order to facilitate the analysis of the industry behind.

To be Continued ...

Ciang

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Programmer Entrepreneurship-The basic concept of the distinction between industry analysis is easy to confuse