Team for several months of intense struggle, QQ online shopping Android version after several iterations after finally Gray released. After constantly groping and trying and the structure of the constant challenge and innovation, finally showed a certain new look, experience is also constantly optimizing the promotion. However, this is only a small step in the Long March, here I would like to sum up a few of the design experience summarized as follows:
The 2011 domestic E-commerce smoke is diffuse strong, in the mobile end is no exception. The beginning of the project, all types of mobile end applications flooded the market, these naturally become a competitor analysis of the object, but in many comparisons and analysis, throughout the domestic electric business applications, and there is no particularly perfect example, different from entertainment or SNS applications, It is undoubtedly the greatest challenge for us to grasp and embody the operational sense and function of the application of the electric business. After summing up the analysis of the competition, I came up with the design style of the domestic electrical business application, especially the splash screen and the home page structure has the following characteristics:
But these are not all, more critical is to integrate the mobile end of the interactive features, especially for the Android platform, we have studied e-commerce more mature Korean market, the mainstream of the application of electricity, such as Cjmall, 11 Street, Edgebook and Daum, Naver's application, etc. Based on the operating characteristics of the touch screen, and to establish a platform for the application of electronic business as the goal, and thus developed a focus on the function of the entrance of the nine-Sudoku home structure, and to streamline the shopping process, reduce the purchase interruption of the experience standard.
And then back to the QQ online shopping web side of the design, we also have the overall style of research and analysis, in the web end and mobile end of the consistency of the control, we consider and summed up the following four points, as the direction of the design style guidelines: