Reading notes-"marketing war"

Another out-of-print copy book. It is strange that this book is not in the author's "positioning" series of 22 books, in fact, the content is closely related, but also based on positioning theory how to carry out marketing. The author divides the marketing into defensive warfare, does offensive warfare, flanking and guerrilla warfare, and then each of these tactics summarizes some principles. But to be honest, these principles seem to me to be difficult to solving, and may not be as lively and interesting as the author's case for explaining the principles.
The principle of force is the basis of the author's theory, I also very much agree that the focus of fire advertising or marketing bombing and brilliant company in China for the past 20 years is not uncommon, and the author's so-called defense principle proposed offensive is the best defense, constantly attacking themselves, in fact, is constantly upgrading products to innovate themselves, This is now basically a common sense, in the previous look at the "retail philosophy" is to evolve to the extreme. Of course, in the book more than 30 years ago this idea is still quite good, can be regarded as the forerunner, the principle of attack is to find the weakness of the focus of attack, this common sense in practice is easy to be dazzled by the mind to ignore, be vigilant; guerrilla warfare is to find a small enough to defend the battlefield, in fact, is now the market segment strategy The flank war is the action which is initiated in the no-land, in fact is the blue Sea Strategy, the cross-boundary, "redefine" and so on now countless similar theories said.
To sum up, the author is indeed the last of these popular theories of the toughening, but read this book harvest generally, because of its age and I am almost too old indeed!

Reading notes-"marketing war"