Responding to Baidu's crackdown: an urgent need to build an e-business model in medical industry

In today's search engine environment, the internet needs a more pure network environment, I have been medical care for a long time, in my medical profession this time to the medical site optimization environment has also done a correlation analysis and summary, mainly has the following points:

1, the website is not fish and fowl, official website as Information Station optimization. This may be with the implementation of Baidu's crackdown to impersonate the official website of the same practice, many official website in order to reach the article inside the drainage purpose of the page to add a large number of content pages, resulting in a really small content of their own.

2, the content of the site is redundant, the content of the article of the website is mostly not spread around the title, a lot of content is in the title on the basis of the expansion, and the expansion of these content accounted for the majority of the article theme deviation, followed by the title of most of the article is only the user search the long tail keyword to overview, As a result, the title of the similar to spend a high, resulting in the site is optimized for optimization, which is also a major criticism of the medical station.

3, the spread of the chain, I pass to ask some peer friends and network counseling to understand that the medical company for the extrapolation of many of the assessment is a daily ration, the provision of 100 or 120 daily, such as the volume although achieved but the quality is far behind, Step back say such a way post completely do not have a good maintenance after the request, more can not achieve the effect of marketing, these also involve outside the chain experience or can be called and station experience relative, the importance of experience in the station more and more prominent, then the importance of the chain experience is bound to be more and more important.

4, the site positioning, can be in the station and outside the station, the main contents of the station is the direction of the content, some Web site content, information, and some through the station group, in the station regardless of what kind of form, must have the focus of this site need to highlight the content, perhaps some people think there are a lot of content can not do, Then this will need to do another station, two stations ... To achieve the coordination between. In the external promotion program is the most important is the user's guidance, you can choose from the brand guide, the user's practical content on the guide, but the ultimate goal is to allow users to brand trust to achieve transformation.

Through the above points of sharing, and then look from the June 23 of the K station incident to October 23 Baidu web search anti-cheating team issued a bulletin, Baidu Anti-cheating algorithm update upgrade, all kinds of signs surface medical industry urgently need to open up new models.

At first, I contact SEO is from the E-commerce site to start, so the marketing model of E-commerce has also had in-depth contact, I personally think that the medical website to take the mode of E-commerce is a better way, of course, this does not apply to all the health stations, and some may backfire.

The electronic commerce model of the medical website has done the following summary basically:

1, the hospital website of the Mall

2, optimize the station diversification, for example the content splits the multiple station operation, or the website Type Transformation Project station, the interaction, the information and so on.

3, strengthen the cooperation with the third party platform, Baidu This update on the news source of the site weight has been significantly improved, with the news source of cooperation, with the medical Station Mall of the operation planning is a good choice, and some other health care industry can participate in local group buying

4, strengthen the marketing efforts, the "quantity" of the focus to the "quality" to change, this is the future of the search engine trends.

The above case is difficult to use an article to unfold, welcome friends who are interested to communicate with me to discuss the details of E-commerce mode of medical station, this article A5 starting, reproduced please specify the Nanjing seo misty Rain Blog http://www.hagongzuo.com Exchange QQ Group: 171742995