Second quarter instant messaging subscriber growth rocketed

The market for Instant messaging has continued to grow rapidly as a basic application of Chinese netizens, according to a report on quarterly monitoring of China's instant-messaging market in the second quarter of 2008, published by the advisory body's Analysys International. In the second quarter of this year, China's instant messaging market 9 major IM Products (QQ, MSN, flying letter, Ali Wangwang, Sina UC, etc.) total registered account number reached 1.33 billion, an increase of 25%, active account number reached 425 million, year-on-year growth of 13%; the highest number of online accounts reached 53.51 million, year-on-year growth of 40 %。

It is noteworthy that Tencent QQ active account number reached 341 million, to 80.2% of the market share ranked first, market share than the first quarter again; Microsoft MSN to 4.1% of the market share slipped to third, the position of the second is moved by flying a letter instead.

　　Instant Messaging benefits from Internet growth

Analysys International pointed out that the increase in the number of instant communications, on the one hand, benefited from the growth of Chinese Internet users, on the other hand, the further increase in the rate of instant communication penetration.

And Europe and the United States significantly different, China's instant messaging services through platform integration, in addition to the basic text, voice video chat and other functions, but also directly from the client for news information acquisition, network Games Entertainment and E-commerce network applications, In the past, the demand for these Internet services needs to be accessed through the form of web pages, which has also greatly facilitated the rapid development of instant messaging in China.

Analysts believe that the current real-time communication has been from the early competition for the number of registered users to expand service size, improve service quality to attract brand loyal users, in addition, IM software stability and anti-virus capability is also the main reason to attract users.

　　Fly a letter MSN for second place

As the leading position of QQ is not coveted, the instant messaging market is mainly the second to third place dispute. Mobile fly the market share to replace MSN, become the two quarter of the market a major aspect.

Mobile Flying Letter is an official launch of China Mobile software, can be based on mobile phone-computers to send messages between each other, and have friends function. According to the report, the number of active accounts in the two quarter was 18 million, the chain grew 17%, and the number of active accounts rose from the third in the last quarter to the second in the quarter. The main reason for the high rate of active accounts is that free text messages and other promotional activities attract a large number of people who are sensitive to communication costs, such as the penetration of flying letters in Chinese college students has been more than 30%.

and MSN two active account number is 17.5 million, the chain growth 6%, to 4.1% active account number of market share ranked third. The report noted that the two quarter MSN released the "Know people, there is a letter" brand strategy, this is MSN in recent years in the Chinese market launched a larger market activities, hope that through this event more clearly convey MSN and QQ and other tools of different brand value, and the MSN Target User group extended to all agree "true, Can rely on the communication tool "This value of the user base, through differentiated competition to develop more users."

Second quarter IM market active account number market share