Self-media is not self-media.

Recently, many people have been talking about the term "self-Media". There are different opinions, different ideas, and different theories. Baidu Baike's explanation of Self-media is also scattered, and many insiders also think about self-media writing. Some people say that self-media means that everyone has a microphone, everyone is a reporter, and everyone is a news transmitter. Some people say that self-media is a form of clear emotions, flesh and blood, and fans, and it is also a narrow channel; some people say that self-media should be a media set up by small groups or individuals with strong personal characteristics and styles. Some people say that self-media is a pseudo proposition, just a term attached to others. In short, the public talk about the public, the mother-in-law.

I have always thought that self-media is actually a form of expression in which Verb plus noun plus adjective. So I want to say that self-media, not self-media, should be Zhi media!

Self-media: the media itself speaks out loud to the outside world and is not influenced by others, but is influenced by others' comments. It is not influenced by the media, but by media people; free and free, free, fair and just, free and unique opinions, and free media that can resonate with each other.

Self-media-what kind of media is it?

Self-media is also called self-marketing media.

When talking about self-marketing, no one can beat Jiang Ziya. Jiang Ziya was originally a pig killer, but eventually became the prime minister of over people.

How did he marketing himself? How does his media work?

Jiang Ziya was originally a pig killer and spent half a lifetime in the mixed food market. Later, he dismissed the concept of "too tired and dirty" to become a fortune teller. He was very accurate because he was mixed in the vegetable market. Because there was no news at all in that age, the vegetable market was the birthplace of news dissemination. In addition, Jiang Ziya can collect resources and listen to the voices of every household. Therefore, he spent his half of his life accumulating these messages and finally refining them, so his fortune teller is so accurate.

Jiang Ziya started his "self-Media" communication in this way. He knows that personal brands are very important, especially for self-media. Jiang Ziya is a military engineer and an emperor. Jiang Ziya is ambitious. This man is good at skill. He knows that Zhou wenwang has a rebellious heart and understands the circumstances of the time. He knows that Zhou wenwang can help him achieve great achievements.

For this reason, Jiang Ziya has developed the story of jiangtaigong phishing, which is well known by future generations. In fact, Jiang Ziya has already planned it early in the morning, and Jiang Ziya is very good at hyping himself, and he has been paving the way for himself since the fortune teller, So Jiang Ziya succeeded.

The story of Jiang Ziya tells us that the same is true for the Self-media. The self-media also requires personal brands and appropriate hypes.

Although self-media is separated from traditional media, it will never be separated from the relationship between people. In some places, there are rivers and lakes, which are inseparable from brand and hype.

Before thinking about becoming a self-Media Player, you must first decide what kind of self-media or brand to become. Prepare everything and seize the opportunity. Only self-media can become "media ".

Self-media-what kind of media?

Let's talk about the current form of self-media. in the Internet era, everyone has become a media. Everyone can speak out and everyone is shouting, the Internet brings people closer to each other and quantifies information. Therefore, there are currently three types of self-media.

I. Weibo: popular media

The rise of Weibo allows many people to express their thoughts. This is a change, a change of power. Weibo is a form of self-media and popular Self-media. Everyone can say that everyone can watch it. For you, let me evaluate it. For him, let's pass it on. This is an open self-media. However, not everyone can see this popular media. Because of the fragmentation of Weibo and the mobility of time, Weibo users must also have their own brands. Weibo's self-media is not something everyone can play with. from another perspective, you have to be familiar with Weibo as @ du Zijian, and know how to sell yourself and package yourself. Or, you can understand the hype just like @ leave a few hands.

Weibo is like a promotion we see in the street. A single person or a group of people are shouting, how are my products and how many discounts are offered, people can see it, but buying or not buying is another thing. The same is true for the Self-media. It is not up to you to decide who is going to spread or who is going to follow up.

Weibo is not something everyone can play with, but Weibo is something everyone can play with. This self-media is in your hands.

Ii. Personal Media

Why is it a self-employed person? Even if users interact with each other, it's just the secret of both of you. Qinglong old thief said that self-media is a semi-finished product, indeed, not mature enough, far from being as mature and stable as Weibo. It is a kind of self-media for self-employed people. Who will judge the sound of your voice, whether it is good or bad? Nowadays, many public platforms are independent. They are like an isolated child. Some people breast-feed him, but no one comforts him. This is a poor situation.

As the old Qinglong thief said: it is a communication tool, and the public platform is a CRM system, but it is very interactive for the Self-media, which is generated using the editor.ArticleThere are no comments and comments on the page, and the forwarding is very hidden. Users are mainly reading, not participating in discussions, and rarely sharing. Let alone talking about communication between users, playing with the media means returning to web1.0 overnight.

I said it was a self-employed person, with no protection or support. This is like wandering in a strange city without relying on it. When you encounter difficulties, you will be caught off guard or even fall down. I recently wrote an article about the removal of a large number of grass-roots large files. From this process, we can see how weak the self-media is. If someone wants to block you, they will block you. Do you still have a chance to appeal? Can you sue it? It is impossible. Therefore, self-media is a kind of individual. To develop, in addition to capabilities, it also requires time, location, and people.

3. Blog: Ideological Media

In my opinion, only a blog is the self-media that best shows strength and thoughts.

It is not easy to write an article. It is not easy to stick to it for a long time, and every article is integrated with its own ideas and opinions. For this reason, self-media in the blog is rather difficult.

What blogs do well include Lu songsong and Cheng lingfeng's Cloud technology. They insist on writing articles every day to produce high-quality, thoughtful, and insightful articles, it also needs to be integrated into the eyes of the masses. A good article can attract the resonance of many people. A good article can make your opinion affect more people. A blog is not only a kind of self-media, it is also an ideological "media ".

Many of my friends are playing blogs. They are also very interested in self-media, but from the perspective of their blogs, they are too different from those of "Zhi media. In addition to the so-called marketing and marketing applications, in addition to obtaining the traffic and benefits from them, it is equal to having nothing to do. This form of blog media has already been flooded with disaster recovery. Many people think that it is very easy to create a blog. Of course, it is really easy to create a blog, but it is very difficult to do it well. Therefore, blog-centered self-media is very rare. This is not something that most people can do. It is something that some elites can do.

"Self-Media" is the release of the influence of elites. It is very suitable to put this sentence in blog self-media.

Pan yufei said that self-media is a narrow door. I agree with this statement. The self-media must have a deep understanding of a field and have unique insights. People from the media, such as Yan Wenxiang and Cheng lingfeng, are all solid brands developed in a field.

Today's route sweat, exchange tomorrow's success. Self-media is not self-media, but media! (Wen/Liu yufan Sina Weibo @ Yu is an outstanding fan)