SEO Exclusive disclosure: affect the site down the right to be k seven factors

Throughout the search engine optimization process, almost all of the SEO practitioners have put most of their energies on the positive SEO behavior above. such as the construction of high-quality content, high-quality outside the chain, in line with the SEO specifications of the site structure or layout. But often in the implementation of an SEO site optimization is unavoidable these so-called positive SEO norms will also affect the production of negative behavior, that is, the site to be talked about the right to fall K.

To understand the site down the right or the cause of K, first to depth analysis of the factors falling right by k, from the search engine in essence, and will not have a specific so-called K station to reduce the condition of the right to make a site or be K. And the site down right and the site by K belong to two different phenomena. The most obvious phenomenon is that the page is still in the collection state, but the whole title or a keyword search when the search for the results of their own pages. Compared to the site down the right, the site is K will be more simple and direct. The site is k most intuitive phenomenon only one, that is, the Web page belongs to a good state, by K, the Web page becomes not included in the state. As shown in the following:

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is the site down right case

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is the site by the K case

There are many factors that affect SEO site rankings, but most are used to improve site rankings. We can clearly see that the right to the site, search the entire title can not find their own site, and the site is not included in the K-status. Whether it is a domestic or foreign search engine, basically sort the results of a relatively stable site are following the standard of SEO standardization (specifically through the Baidu Webmaster College to learn more about the Search Engine Optimization guide Daquan). And each of the reasons for the decline in the ranking is due to trigger the search engine of various cheat algorithms or non-standard SEO behavior caused. According to the above case, summed up 7 of the impact of SEO site optimization of the right to be k factors and solutions.

Factors that affect the site's right to fall:

1. Click Cheat

The reason to put the Click Cheat to drop the first place, that is because the current SEO market most are so-called fast ranking click Control. Click to produce the normative if improper operation (including ClickThrough rate, click Track, click Cycle, etc.), will make effective click into the cheat click, this is also a lot of friends in the brush click on the time of their own site ranking to brush off one of the reasons. But click Cheat does not like other down the weight of the page overall rating to drop, only for the current cheat click on the keyword ranking down processing, search site title Most of the time can be searched.

Solution: General Click Cheat after triggering, the Site keyword recovery period is 1-2 months, or even longer. The solution is to avoid invalid outer chain and low quality page content generation as much as possible. Many from the station to supplement the quality of content, enhance the site's trust and value, you can speed down the right to restore.

2. Link Cheating

We do too many external links, especially the purchase of links should not be very easy to lead to the site is down right, the most obvious feature is the site overall keyword ranking down. This is also the biggest danger of link cheating, click Cheat is only for the Cheat keyword ranking down. is a recent experiment, in a short period of time to increase a large number of one-way links, resulting in a total decline in site rankings (if you do not know the depth of search engine link analysis algorithm, even master a large number of high-quality external chain resources, effective will become cheating), the search page title without its own site, as follows:

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can find the entire title search cannot find their own site, and here to a little explanation, many SEO people think site home page is not the home is considered to be down right, in fact, this is an incorrect SEO answer. Site data if the home page is not the first place, it may be because of the right to fall, it may also be the right of the pages (trust degree) is greater than the home trust, leading home is not the first place. For example, the site home page is in the first location, but the site has been falling right state.

Solution: The best way to get a link cheat is to undo the current cheat link and build a lot of high-quality content to increase the trust of the page. Anything has to be reversed, and when you are more than the opposite, natural rankings will recover and ascend.

3. Keyword Stuffing

Keyword stuffing is not simply said that the site's title keyword stuffing, more is the content of the Web page in the stuffing state, although a lot of SEO knowledge points are mentioned in the keyword density control between 2%-8%, in fact, this answer has no reference. The REAL keyword stuffing only a little, is natural. For example, a page content keyword even more than 8% of the density, but because the keyword frequency distribution uneven will seriously affect the ranking of keywords, triggering cheating.

Solution: Encountered keyword stuffing cheat, in addition to the appropriate reduction of keyword frequency, more is to control the distribution of key words. For example, a Web page is constructed from multiple div blocks, allowing the X-times of the keywords to appear evenly across the pages of the page.

4. Too many dead links

Dead link caused by the site down right is very serious, and the reason that the site down right actually the answer is also very simple, a user visited the site after the Discovery Site page content is 404 or invalid link state, will seriously affect the user's browsing experience. Search engines will naturally reduce the quality of the Site page scores, thereby affecting the site down the right.

Solution: Appropriate regular cleanup site of the page dead link, especially the site of some exchange links need to be cleaned regularly, if a page link open invalid than a certain percentage, it will trigger dead link down right behavior.

5, the website is black

Site is black in the site down right behavior is a very serious way, most of the case, the site was hacked and hung into a large number of gray industry page, in black Hat SEO behavior is also called parasite mode.

Solution: Encountered this situation, the first way is through the server or site vulnerability to 360 security detection of the corresponding website hanging horse page, and give all pages to delete processing. Then submit Baidu Webmaster Platform dead link function, basically can handle this kind of way of down right behavior.

6. Poor page quality

Page quality is the core of the impact of the site down, in particular, including the recent hurricane algorithm, a large number of garbage collection page generation will be for the collection of pages to do K-station processing, a few sites will be on the homepage or collection page to reduce the right to deal with. For example, in the first case, the right-down demonstration is due to the fact that the news information contains a lot of low-quality news.

Solution: The details of the SEO people can actually find a problem, some sites included 100 pages, the index is 100 pages, and participate in the ranking of the page is also 100 pages. But some of the pages included 10,000, and only dozens of or hundreds of of those who really participated in the rankings. Basically this phenomenon is due to the low-quality page produced, to do a good job of ranking stable and in the normal phenomenon, as far as possible not to release spam information, this will affect the overall quality of the site, so that high-quality pages larger than the low-quality pages, the ranking of such sites will be stable.

7. Joint factors

There are two common factors, the first is the same IP site, the same IP site (with the server site) a large number of sites are cheating (such as station group site and its own site with the IP server) will affect their site rankings instability. The second kind is the Friendship link exchange, many times we in exchanges the friendship link, the other party's site if is in the cheating behavior state, also will affect own site ranking.

Solution: Appropriate periodic detection of the site data links, Exchange pages (such as the Exchange is the first page) ranking situation, with the IP server is not recognized as the station group cheating behavior to judge. And the proposed use of independent IP site storage, SEO optimized site is not affected by the station group cheating.

Factors that affect the site being K:

About the site is K, most of the situation is due to the above 7 conditions of a variety of behavior synthesis resulting in the site was K, the simple right to drop only a certain cause point. For example, the second case of this article was k because the site was the predecessor of the gray industry, and the site issued a large number of cheating outside the chain (spider pool generated outside the chain) and the site content of all the collection caused.

Comprehensive above seven kinds of seo down right by k behavior, if your own website encountered the right to fall, basically can be from the above 7 directions for troubleshooting and diagnosis. Strictly speaking, the real accord with the SEO norms of natural optimization, ranking is very stable, ranking fluctuations or rankings decline is often due to many of these causes.

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SEO Exclusive disclosure: affect the site down the right to be k seven factors