SEO Competitor Analysis FAQ

More and more websites or brands pay close attention to the development of their competitors, some of the basic steps of competitor analysis this side will not repeat, this time to sniff SEO is mainly to share in the analysis of competing products often encountered some problems, for everyone to reference, save detours.

Top three questions about competitor analysis:

Q1: Select a few competitors for analysis?

A1:

The most important starting point is to meet the needs of comparative analysis in the analysis of how many competitors to choose. On this basis, due consideration of the workload of analysis to ensure that the analysis can be completed in a timely manner.

To sum up, and in order to fully explore the site of the analysis of the sites in the industry and the advantages and disadvantages, we generally choose:

L 1~3 the best performing websites in the industry: to summarize the common advantages and to facilitate the improvement of the analyzed website. If the time or resources are abundant, it is recommended to select the best performing 5~7 sites in the industry for analysis.

L 1~2 a customer-specified site that has a highly competitive relationship with the analyzed site in the business: to summarize the position of the analyzed site in the industry.

If the lines of business that are analyzed are complex and weak, it may be necessary to select the best performing website and the highly competitive web site for analysis by line of business.

Q2: How to effectively implement the optimization after the competitor analysis is completed?

A2:

1, determine the optimization objectives;

2, according to the importance of the Optimization task division priority;

3, periodically review the optimization effect for policy adjustment

Q3: Is there a free tool to view competitor information?

A3:

Generally speaking, because a considerable part of the competitor's SEO information is open, so the way to get more, the difference is mainly in the efficiency level.

We can roughly divide competitor information into confidential and basic public, the former mainly refers to the data directly related to flow, including the quantity of traffic, distribution of each channel, quality index performance, etc. the latter mainly refers to the website server, domain name information, industry general keyword ranking and so on. The competitor's external link information is somewhere between the two.

In view of the traffic as the core of the confidential data, we can in the keyword analysis, based on the combination of Baidu Index, Baidu search volume or Alexa rankings, and so on, roughly estimated the main keywords on the traffic on the site of the order of magnitude. In addition, can also through some well-known relevant websites such as Love station, webmaster tools, such as reference to the basic flow of competitors data.

For the basic public information, we have a wide selection. Server and domain name information can be queried through WHOIS. Competitors in the vast number of keywords on the rankings, you can view chess, awr and other tools to bulk inquiries. In addition, if there are installed Baidu Webmaster Tools, can also use the corresponding function query such as a competitor's single page SEO score and the chain of information. External link data can also refer to the trend given by SEOmoz.