SEO is just a scheme, not technology-related

After a long period of ideological struggle to determine this very controversial title, contact SEO has been more than two years. At the beginning of the author has also thought that SEO is a very advanced technology, after all, the outsider seems to be very cow X. In fact, outsiders see just the site's ranking effect and flow effect, but did not see the SEO staff pay, did not see seoer in the middle of the night struggling and and relatively high correlation forum manager confrontation scene.

Why say "SEO is only a program and technology-independent"? The author sums up the following points:

1. The infrastructure of the website is a technician's business: For most seoer, the technology is just a little understanding, can be very straightforward expenditure of the technician in the site structure of this piece of SEO performance deficiencies, but they do not write a decent code and architecture. Seoer in the site's infrastructure this piece can only give the corresponding framework plan, the remaining thing is the technician's problem.

2. Keyword selection and extraction: In the title keyword when we are more to borrow some keyword analysis tools to select keywords, and then according to their own experience to judge the competitiveness of these keywords, and some keyword tools even gave the keyword competitive size of reference data.

3. The layout of the key words: When we choose good keywords, the next is the layout of the key words work. Keywords how to layout we need to combine keyword analysis of this piece of relevant data and then combined with the basic structure of the site layout, as long as we explicitly point out this in the program, the site developers will be able to follow our plan to cloth.

4. Site content Construction: The content of the site is more for the user to build, as seoer we can only provide some of the editors to attract the user's title to write suggestions. The content of the article is more to create value for users, if the content is built for SEO that will lose the value of the site content.

5. Inner chain construction: Good inner chain construction can stabilize the ranking of the website, the construction of inner chain is more necessary for us to embody the key words in the solution and the layout of the inner chain correlation. The editors follow our plan to carry out internal anchor text and content tags and related content aggregation, and then achieve the internal chain construction effect.

6. Outside the chain construction: Many website Optimization team will have outside the chain construction commissioner, the enterprise also has the related outside pushes the Commissioner. As long as we in the SEO program to quantify the number of these outside the chain, the direction of the external push staff, and then combined with a series of performance assessment can be very good to reach the effect of the chain.

7. Log analysis: There are still a lot of seoer will only pay attention to the ranking of keywords and the number of the chain and the amount included, but rarely to pay attention to the site's collection rate, search engine crawl, search engine crawl difficulty, search engine capture time and the rate of related issues. These questions can be analyzed in the Web log, log analysis this piece is more related to the data, data analysts can well analyze the relevant data, and then the data analyst and technical staff to communicate and adjust to make these data tend to the good direction.

8. Data analysis: Data analysis this piece of design data is too many, for the general seoer is a headache problem. This piece of data involved too much, analysis is relatively troublesome. Large-volume sites will have data analysis of this position, most of the site data analysis of the position of the staff are some of the core personnel. Data analysis seoer will contact but rarely to more in-depth research data this piece, another reason is that the data this is a comparison of the core of things, the general seoer is very difficult enough to get this piece.

As a seoer, I can do is basically to improve the SEO program. As for the other things seoer can not participate, as long as the program to follow the plan will be able to achieve the desired effect. Then is the communication and acceptance, of course, this aspect of the problem can be done by the performance evaluation of this piece. Write here as a seoer should also think about their future way out?

Source: Sea Team submission, the original link.