SEO optimization and external chain of local portal operation experience

Due to the popularity of local websites in recent years, in addition to local site competition is not small, so more and more by Webmaster friends. If you build a local website, it will be more powerful for promotion. Today, where I have been operating for more than half a year more local portal site experience to share.

First, the site domain name selection

For local web portals, domain name when it is best to choose the local name of the pinyin or the best spelling, such as Wuxi Information Network WUXIXXW or wx0510, of course, this kind of domain name has basically been registered, for the grassroots stationmaster is not so much money to buy this kind of domain name, where I am also a grassroots webmaster, I now open Wuxi Local portal, I have queried before, with local names and local area code of the domain name has been registered, I also tried to ask the price, a question to frighten me, so I gave up, My current domain name is www.369xxw.com will choose this domain name is because he has a special meaning, the 1th XXW represents the information network, 3 represents our Wuxi 3 special days 6 for Wuxi 5 regional plus municipalities, 9 representative Wuxi 369 Information Network 9 Channel! 2nd 369 is easier to remember. So for the domain name of a local portal site, choose a special meaning of the domain name more meaningful for SEO and promotion more favorable.

Second, the choice of space

For the establishment of the initial virtual machine is still the first choice, of course, in the choice of space is sure to be stable, not three days can not be landing, which will affect the experience of netizens, at the same time not conducive to SE0. Space to support pseudo static, provide IIS log query, support Php+mysql, support space in-line decompression, support 301 redirects and 404 error page states, do not limit IIS concurrency, support 7*24 Hour customer service on duty.

Third, the choice of local portal network procedure

First of all, my program was bought directly, so I do not say the first step, the program to see the needs of everyone (163k.kingcms, small ants and so on) are good, but it is best to buy those can be two times to develop, do not covet cheap, if you buy cheap or direct download online of those pirated, although not spend much money, Do not good, but if the future is really good will appear a lot of problems! The second step, in the purchase or own production site, must be all the local portal site analysis, but also need to refer to other areas of the portal network, research their operating model, website optimization, keywords. After careful analysis I believe you must benefit, is the so-called go to its dross, take its essence.

Four, the website title

Site Title set 1 to 3 keywords: such as Wuxi 369 Information Network-Wuxi's largest life information portal site, Wuxi, 369, information network is the main keyword, behind the advertising words; Shanghai Hotline-Shanghai's first city portal, Shanghai Hotline is the main keyword, the following is the advertising word!

Do the above work, the website can be online, but for the new station, in the absence of the situation can not get rankings and traffic. So in this is not only the need to update the content of the site, but also to continue to publish the chain. For the new station in the chain of the time, the benefits are also risky, for example, the new station in the increase in the chain too fast has the opportunity to be Baidu quickly included, but also easy to Baidu sandbox period, for our new station to increase the chain when need to pay attention to a few, outside the chain of increased frequency, universality, relevance, quality, effectiveness and stability only do these, To make the new station quickly get right and have a good ranking, the following specifically said

1. The increase in the frequency of the chain: the new station needs to slowly, day by day, can not be more, suddenly less. Should strictly control the release of the chain of times, do a statistics once. Not to the new station is not on the line full moon, the number of the chain is tens of thousands, so it is easy to be Baidu as cheating, light into a long period of investigation, heavy is directly Baidu K. At the same time the large increase in the chain, will be the search engine that you are in order to optimize the outside chain, and not for the user experience, so in addition to the chain to strictly control the number of outside the chain.

2. Correlation of outer chain: for the new station just on line need to clear the location of the site, such as the enterprise station to the enterprise station, local forum on the Local Forum, SEO Forum on the SEO forum, suggested that novice first look at the experience of senior person summary, and then to the specific release of the chain, such as you do the local portal You go to the local portal related website forum to post links. Just on the web site to be good casting outside the chain of relevance, and only the more relevant outside the chain, to give the site more weight, can give the site to get a higher ranking.

3. The effectiveness and stability of the external chain: often visit webmaster kind of site friends will often see a word "Baidu and crazy, my chain less than half of the" in fact, most of the problem is not Baidu, are caused by their own hair outside the chain, the reason is very simple release of the chain too "rubbish." For the new station, to maintain the stability of the chain is very important, how to maintain the stability of the chain? The first choice of stable release platform, to ensure that the release platform can often open, if the release of the Web site, three days can not log on, it can not guarantee the effectiveness of the chain outside? Careful friends will find in the forum post, Replies and top stickers brought by the chain is very unstable, and sometimes just been included in a few hours, it is because the moderator think that the hair is the advertisement or content meaningless to be sealed or deleted posts, so that the link before the failure. Combined with the above points, the webmaster in the release of the chain to the new station must pay attention to the stability and effectiveness of the chain, which for the new station and the impact is enormous.

4. The quality of the chain: every webmaster knows no matter what station to do, the release of the outside chain to see the quality is higher than the quantity. Especially the new station. First release outside the chain need to determine how much weight of the site, popular speaking, is the release of the chain quality of the higher the effect of the better, we all know that in Baidu's products outside the chain and distribution in the forum outside the chain effect is not the same, the former release of the quality of the chain, after the release of more than the chain of all the weight of a small number. Moreover, a high quality outside the chain can be offset a number of low quality chain, but also have the opportunity to let the site on the first day of the collection. So in the new station to do outside the chain, we need to pay attention to the quality of the chain.

Therefore, for the new station, not only to the site domain name, space and structure optimization at the same time also to the release of the chain for effective control, only do a good job of the above points can let search engines more trust you, the site will be more and more high ranking. This article originates from the Wuxi 369 information net http://www.369xxw.com in A5 the first reprint preserves the copyright information, thanks