SEO optimization: How to distribute Site keywords

SEO optimization: How to distribute site keywords need to pay attention to the following points.

1 appropriate evaluation of the first page keywords

Do the site, most people will feel that the target in the industry the most difficult word effect of the best, search more times, to the flow must be large. For example, in the SEO industry, the goal is set in SEO or search engine optimization.

For some corporate websites, this is also the last resort, because the enterprise product name is long fixed, in the advent of the internet before so called, can not change.

But there are some types of information, portals, social media and personal sites, the focus of the subject and key words can be very small, it depends on how you determine.

Identified the first keyword, then the Channel page keyword is determined accordingly. And the first keyword in the end is the goal should be placed in SEO or Beijing seo or xicheng area SEO? This requires consideration of at least 3 factors:

1) Number of searches.

2 Competitors (existing in front of the site) the strength.

3 The time, money and manpower you are willing to spend.

Most of the time you don't have to target the hardest keywords, especially for new sites. Difficulty set too high, two or three years have not reached the target, I am afraid the webmaster will not hold on.

2, avoid multiple pages competing for the same keyword

This is also a lot of sites easy to make one of the problems, the site has more than one page target keyword is the same. Some webmaster believe that the home page and several columns to enhance the optimization of the same group of keywords, so that the opportunity to get a higher ranking. In fact, this should be avoided as far as possible.

The same site to compete for a keyword, should only be a page. In this way, whether the internal link arrangement, or the construction of external links, as well as copywriting writing, can be targeted accurately, will not distract energy.

3 must do first keyword research

Do not know what the user search for keywords, there is no reasonable keyword layout. I've seen too many company sites home page target keywords are the site designers take for granted the word or the company name, are some people do not search the word.

In-depth keyword research, in addition to avoiding the most important keyword selection of major errors, but also to help all keywords in different channel page arrangement. The most important keywords are usually the largest number of searches of the 2-3, the number of lower search levels of what? What are the differences between these words? Should you arrange a separate channel? How many of these medium-term keywords need to be arranged? is the overall architecture of the site able to meet these keywords? Is there too few keywords to be found enough to make the site architecture sufficiently plump? And so on.

These questions must carry on the thorough keyword research, only then can obtain the answer, depends on oneself to think cannot come out.

4 About Long Tail keywords

Long tail theory we are familiar with the use of SEO, sometimes I instead feel stressed that the long tail a bit too far. To do SEO people, the most important thing is the long tail consciousness, in the site structure, internal links, article page writing and so on, think of a long tail this concept is enough.

The website that really can make full use of long tail advantage, must have more than hundreds of thousands of pages at least. The long tail effect of this site is naturally obtained, and it is not possible to conduct a comprehensive long tail keyword study. In a lot of articles on the page or product page, natural writing, highlighting a very single theme is enough, do not have to do deliberate keyword research.

5 No more than 2-3 target keywords per page

Many webmaster like to put a lot of keywords on the home page, that the home page weight high, the key words on the home page, the opportunity to get a higher ranking.

If you can find the main and secondary keywords not too much, altogether four or five, then this is acceptable. But if the most important and more important related keywords have more than 10 20, then do not have to squeeze on the home page.

Each page target keyword limit in 2-3, otherwise the page content writing, the internal link arrangement, the external link anchor text and so on will encounter the contradiction cannot solve. The final result is that a page can only get 2-3-word rankings.

It's better to plan ahead and distribute words of different importance to different pages. This is especially important for the new website.