Shen Boyang: Internet entrepreneurs must be tough to survive in China

Shen Boyang believes that Internet entrepreneurs must have several qualities if they want to survive in China. The first is tenacity. Because of the fierce competition in Chinese Internet entrepreneurship, the Chinese market is very large, and there is a large amount of capital, a large number of capital and entrepreneurial companies exist in every field of Internet entrepreneurship, as a result, the competition is very fierce. In the fierce competition, we must stick to it and cannot give up easily.

The second point is the overall situation. When a start-up is fierce, it often takes a long time for a start-up to come to be successful. As an entrepreneur, you must stay awake at all times, it is very important to have a global idea and vision of seeing the final result, the final pattern of competition, and the results earlier than others.

In addition, Internet innovation is very important and you must have a dream spirit. If you cannot innovate, you cannot keep dreaming, and it is difficult for your company to develop a lot. Of course, some of the innovations here may be disruptive innovations, but more may be the so-called micro-innovations that we talk about locally. This is very important. Shen Boyang believes that the third important aspect of Internet entrepreneurship is the spirit of pursuing perfection. Because the Internet has flattened the world, it is very low when consumers choose to migrate from Internet Service A to service B. Click a button to switch from one service to another. As a result, the core of any Internet company is to pursue the so-called extreme user experience. In addition to the excellent user experience, other marketing activities, including channels and partners, are secondary. The ultimate user experience is the most important aspect.

Shen Boyang said that it is an international field of vision. There are two directions for internationalization. One Direction is how to learn good foreign models and experiences as soon as possible, of course, another international vision is to boldly bring some good ideas and products in China to the world. We can see that more and more Chinese companies have dared to go out. We did not dare to think about it before.

Shen Boyang: Internet entrepreneurs must be tough to survive in China