Significant increase in the preinstallation rate: Linux is weak, and Microsoft's position is still hard to shake

Significant increase in the preinstallation rate: Linux is weak, and Microsoft's position is still difficult to shake-Linux general technology-Linux technology and application information. The following is a detailed description. Source: Pacific Computer Network

Recently, Linux has a strong growth momentum in Microsoft's uk pc pre-installed market. However, Context said that Microsoft's operating system is still dominant in the UK's PC pre-installed market. The number of PCs pre-installed with Linux increased by 28 times compared with Microsoft's vista release in last January.

According to the data presented by Context, a market research company, Linux used a traditional sales model in the UK in the past. when it entered the uk pc pre-installed market in January, its PC assembly rate is only 0.1%, and this year it reached 2.8%. Its growth momentum is surprising.

Linux's pre-installed PC market growth started with the release of Vista. The release of Ubuntu in last May brought the market share of Linux to more than 2%, which is a great trend for Microsoft in the operating system market.

However, Context said that Microsoft's operating system is still dominant in the UK's PC pre-installed market. Its pre-installation rate is still 93%, leap and other products.

According to the current situation, although Linux is developing at an astonishing speed, the software distribution business in the UK is closely centered on the marketing funds provided by suppliers, this Fund mainly comes from the vendor's software income.

Rod Baptie, a sales consultant at Baptie & Co, said that 3% of Microsoft's sales revenue in the UK is provided to distributors and their agents as marketing funds, no distributor is willing to sell products without market operation funds.

After 1990s, due to fierce competition in the market, distributors had to reduce their product prices to less than the cost, and the profit mainly came from the market operation funds provided by suppliers. Currently, suppliers only need to pay attention to the market operation funds they provide, while distributors only need to pay attention to profit figures, it can be said that market operation funds play a critical role in maintaining the entire market operation.

In general, the uk pc pre-installed market is highly dependent on Microsoft marketing funds. Therefore, it is difficult for Linux to fundamentally pose a threat to Microsoft.