"Smart Society: Big Data and Social physics": A study of the laws of the flow of human thought, four-star

The author, a scholar at MIT, Studies social physics, and the main concern is the spread of idea flow.

After reading the basic feeling is that the content of social physics is more innovative, and this is a serious sociological study rather than a head-dreaming. But the book of defects in Social physics as a science, the books put forward the law, the theorem is too few. The practical application of social physics is also relatively small, and it is still in the case stage.

Here are some practical applications of social physics mentioned in the book.

1: The author and his team analyzed the interaction between a financial trader's online community etoro users and found a way to improve the performance of the trader: Some people are too independent, some people are too concerned about other people's ideas, the balance of compromise after the return on investment 30% increase;

2: The author says he and his team worked with the 3000-person call center at Bank of America in 2008. The average call duration of the team was significantly reduced by allowing more employees to rest together (previously their breaks were deliberately staggered) and to increase communication. The author concludes that the total amount of interaction between employees and the level of participation is the most important factor in predicting team productivity;

3: Team members have more involvement and exploration in the days of creativity. A simple combination of measurement results for participation and exploration can predict the most creative day with 87.5% accuracy.

4: We find that the more charismatic a team member is, the better the team will be in a business plan match. This charismatic connector's social style dominates the team with a fairer turn and a higher level of participation, and that's what organizational intelligence needs (charismatic connectors have the following characteristics: energetic and methodical interaction with others, the ability to guide the interaction patterns in the organization in the right direction, and not dominate the discussion within the team. , but to encourage a good idea flow pattern);

5: The author and his team used the principles of social physics in a "Red Balloon challenge" in the United States to mobilize more people to help their team and win the game. The use of their strategies is similar to the pyramid schemes of incentives that allow people to mobilize others to help them.

"Smart Society: Big Data and Social physics": A study of the laws of the flow of human thought, four-star