Sohu Dream break three sites to eat Olympic meal

July 15 afternoon, China's three major network media companies Sina, NetEase, Tencent held a joint press conference in Beijing, announced with the Beijing 2008 Olympic official New Media communications agency CCTV signed the 2008 Beijing Olympic Games, the Internet broadcast authorization.

According to the licensing agreement signed by Sina, NetEase and Tencent, three companies have the first time to broadcast the CCTV broadcast of the Beijing Olympic Games, on-demand rights, including the opening ceremony, the closing ceremony and the key event content.

Sina CEO Charles Chao, NetEase CEO Ding Lei and Tencent CEO Ma was personally present at the conference site. Other heads of three companies said in the face of the daily economic news that "the video content of the Olympic Games will be licensed to be no less than any other Internet site with CCTV to co-operate on Olympic video rights." ”

Industry believes that this refers to is already with CCTV to reach a cooperative relationship between the rival-Sohu company.

Previously, the Sohu company led by Zhang Chaoyang officially became the CCTV of the Olympic Games, hoping to use the Olympic brand to seize the internet. But it is clear that Sohu is now unable to enjoy the Olympic feast alone.

In the scene, a reporter asked whether the big three together will make Sohu application rights, NetEase and Sina said, "Do not understand Sohu company and CCTV signed agreement details, we are not good at public comment on our competitors." "They also said that CCTV international has received the official authorization of the IOC, CCTV international has the right to sell cooperation within China." ”

An Olympic video contest, led by four domestic portals, will undoubtedly be kicked off.

In fact, Sina, NetEase and Tencent have already integrated to build the Olympic news content resources, and Sina one staff discloses, the football name Mouth Huang also will join in the sports program. And before the agreement was signed, three companies had started to increase the price of advertising on the site in small margins. In this respect, a person in charge of NetEase company says, advertisement raises price is only a market rule.

According to senior AC Nielsen researcher analysis, during the 2008 Olympic Games, several authorized sites, Internet users coverage will be more than 90%.