Successful Webmasters: several elements of shopping website operation

In a Jupiter Communications survey on e-commerce websites, some noteworthy data emerged:
Children's websites are not optimistic. Although there are many websites targeting youth and children on the Internet, less than 600 of the 10% websites surveyed can be purchased based on the category of website products;
The customer has doubts about final settlement. 1/4 of shopping customers canceled the order before settlement ......
This is only part of a survey on the U.S. e-commerce website. It shows that there are still many problems to be solved in online shopping. However, this does not impede the rapid development of online shopping. Recently, e-commerce has been clamoring for more than a year in the media, and there has finally been some real news. Some online stores have been launched one after another, and the most popular is online auction websites.
Through horizontal research on foreign e-commerce websites, this article summarizes that online shopping websites may involve some factors, such as information structure organization, price strategy, online payment, and product delivery, for reference by Chinese website operators.
I. Information organization elements of online shopping websites
Online shopping's own 24x7 model and instant interaction have attracted the attention of many shoppers. This type of shopping website allows customers to participate in the purchase at any time, which is more convenient, more detailed, and safer. To achieve such a level of website, it is necessary to make the products in the website orderly and scientific classification, so that buyers can easily query. Make the web pages more instructive and beautiful to attract a large number of buyers.
1. Web Design)
When determining the website design style, first refer to some website templates and learn the opinions of several website design companies. More importantly, ask your target customers, what kind of style do they like about shopping websites. And how to design it to attract customers more effectively. Based on the above reference, the website is still to be completed by yourself. You need to determine the degree of interaction with the customer, the Shopping Cart and the Checkout method, to construct an online shopping website with its own characteristics.
2. Category system (Catalog)
A good shopping website must have a comprehensive classification system to display products in addition to products that need to be sold. All the products to be sold can be illustrated by text and images. You can use the root directory and sub-directory to manage the product. You can click the product name to read its simple description and price information. China webmaster's first portal
3. Shopping Cart)