Talk about the user experience, don't fall in business interests

What did he want to see the day before yesterday? Refers to a phenomenon in which the user clicks the title link, jumps to the page is the column page of the title, and does not see the content of the title in the first screen. And to analyze this:

...... The reason for the designer is: not only to the user the current article, give him (her) more articles, not better? Maybe it's the real idea (maybe it's just an excuse, of course). If this reason to understand, I personally think that the designer too subjective to judge the user needs. Designers think they are good for users and users will need more news. Do you need to be the owner? ......

The conclusions and recommendations are:

...... The principles you want to say are clear--respect for the needs of users.

What is the user want? What is a good user experience? (Ah!) User experience, I am tired of the word, everywhere is the word, in any discussion, to convince each other, the speaker will use the words. Respecting the requirements of the user is a basic guideline. People said to see the news, they first give people to see, with the largest page, written in Chinese characters, a good show to others. ......

Analysis of the very right, conclusions and recommendations are also very good, but take this analysis, conclusions and recommendations to the editor of the various sizes of the portal after lobbying again, still found, everywhere are clicked on the title link to jump to the column/topic page, the title of the corresponding content is not available. Why is that?

First introduce PV. Page view, which is the number of pages viewed, or clicks, is usually the main indicator of a network news channel or website or even a network news. The calculation is, a visitor in 24 hours (0 to 24 o'clock) to see exactly how many pages of your site. Here need to emphasize: the same person browsing your site on the same page, do not repeat the calculation of PV, point 100 times also counted 1 times. To put it bluntly, PV is a visitor who opens up a few pages of yours. PV on the site, just as the ratings on television, to some extent, has become the most important measure of the performance of the business site investors.

Then a brief breakdown of the visitor browsing a title link may occur and the impact on PV:

Jump to the title content, after reading to close the page, to add 1 pv to the site, users get what they want, feel good about the site, may often see later.

Jump to topic/column page

Some users, not getting what they want, have been deceived by the feeling of directly closing the page, adding 1 PV. The user feels bad and may not come to this site later. Although feel bad, but can see similar information places Limited, endure, or will come to this site. A part of the user, did not find the desired, but then found on the page on the other several interesting content, Crazy point, to add N PV value to the site.

From the above can be seen, click on the title link to jump to a topic/section page, it is likely to the entire site to bring a higher PV value. In fact, the site editor is based on this purpose, they are very clear that this way users feel bad, is in the challenge of user tolerance, will lead to loss of users, so most of the title link to jump directly to the article page, a small number of jumps to the topic/Section page, To find a balance between increasing PV value and increasing user satisfaction.

Editors are very knowledgeable about users in their content choreography. "Picture: Girls are stripped and beaten on the stairs," "The girls were stripped and beaten on the stairs." Special topic/column: Girls are stripped down in the staircase is beaten ", this is a very common three kinds of headings, the figure is not what we expect to see the map, the jump page is not necessarily we expect to see content page, but with the temptation of language and add" picture " This way, it is easy to seduce a large number of user clicks, thereby enhancing the PV value. Deceive and induce users, is now a major feature of Internet information. These problems have nothing to do with designers.

Click on a title link, jump to a topic/column page is not user expectations, and users in the process of browsing the production of Too little PV, not the site is expected, then can consider in the article page to increase the guide user browsing design. In fact, the most common approach to guided design now is related links, this is generated by keyword matching, but this and site search engine results are no different, and many times and text ads mixed together, it is easy to cause confusion, although can bring more PV, but this is far from enough. When a user browses a content, what other key points would he be interested in, what would be the desire to know more, what users were concerned about, and so on, if the elements of the content itself could be mined to form a depth of content that was consistent with user habits and expectations, Then there will be a double harvest of user experience and business benefits, and of course the deep correlation between content and guidance is much more difficult than simply luring and deceiving users.

The ultimate goal of a business site focusing on the user experience is to get better business benefits, if you talk about the user experience and how to improve the user experience, only from the point of view of the user, regardless of the site's commercial interests, then the site will not consider such suggestions and improvements, a design to the user feel good, Should respect the needs of users, these reasons they are in fact very clear, in fact, as long as the casual investigation of a few users will know the answer. They need to be able to bring better business benefits by respecting user needs, and these benefits can be seen quickly and quantified so that certain designs that enhance the user experience are truly achievable. So, it's the title.