Taobao will push open platform project

Sina Science and technology news July 18 morning, Taobao confirmed that the upcoming Open platform Project top (Taobao open platform), the move means that the China's largest c2c website officially joined the open platform of the camp, and gradually open the API (Application programmable interface).

It is understood that Taobao from the beginning of last year is brewing open platform matters, this is Alibaba Group in the Internet strategy taken an important step. Before, including Taobao, Alibaba, Alipay and other platforms of application development mainly by Ali Software to provide support, this model is doomed it can not fully meet the personalized needs of users.

Industry insiders believe that the model effect of Facebook's open platform, as well as domestic internet companies to join the open platform Camp, is the ultimate choice for Taobao to open the reason. There are also analysts predict that Baidu C2C is likely to take an open platform strategy to deal with Taobao, an early choice of open to let Taobao occupy the initiative in the competition.

Related sources, from the end of last year Taobao and Ali Software invited independent software developers (ISVs) to Hangzhou to discuss cooperation, in fact, is to discuss the open platform Taobao plan, earlier dozens of ISVs have obtained relevant qualifications. Through the Taobao API, partners can create new business applications, direct access to users, and win potential profits.

Taobao station, a page about Taobao top has been quietly on the line, which has a detailed introduction of Taobao open Platform project. It is reported that Taobao open platform will provide Taobao C2C E-commerce platform API interface, development environment and business application environment.

It is noteworthy that the Taobao Open API has adopted a gradual strategy. "Without endangering the Taobao and Ali group Information security premise, we gradually open up the Taobao API." Taobao said that at present, including the seller's marketing platform, the buyer browsing tools, baby management, such as 12 major categories of business applications can be opened to the outside world, of which 4 have been entered by manufacturers.

February 2005, Taobao to all e-commerce users to open online payment platform, the achievements of today's so-called 90 million users of Alipay. Now, Taobao with an open API posture launched the Battle of c2c Battle of gunfire.

At present, the domestic open platform of Internet companies have nearly 10, its old rivals ebay has hundreds of ISVs for its development and application. Industry insiders believe that the open platform Taobao will draw on ebay's management and operation of ISVs not close enough experience to achieve a win with ISVs