Team work Five

In- depth analysis of English learning APP

------ Find Top 5 in the industry

--------------------- analyst Song Chengxin

say it in the front. : This team project has made a big achievement for me and I really feel the importance of a team. In particular, our team manager (Wu Xiaoyong), in my analysis of the process has given me a lot of support and help, without his guidance, I can not be so improved.

After our team's careful analysis of the English learning app in the current market , we got this conclusion:

2. We found English learning app This ranking is relative, Because different people have different forms of remembering words . For example, some people prefer that through the combination of graphics and words to remember the way, then like the "Hundred word chop" this English learning app > It's pretty good for him. Because this app There is this feature, so the various Span style= "FONT-FAMILY:CALIBRI;" >app all have its unique characteristics, the respective characteristics of their respective groups for different people, so we can say online this app The rankings are relative.
4. at the same time, we also get another conclusion: different kinds of English have different levels. because with the increasing popularity of the internet, we know that more and more people are learning through the Internet. The problem with this is that every English learning app corresponds to a different age group, with a simple example: it's impossible for a preschool child to use apps like high school or college , because this app is not suitable for them at all, the same, so this also shows that this ranking of relativity, is a level, different ages of children's paper has different English APP.

I'll make a detailed analysis of the above two phenomena. :

The above five groups of pictures I found on the following website, I feel very authoritative: http://college.zhan.com/raider/9622.html

I'll analyze it in more detail below:

We found that all kinds of apps have their different advantages, honestly, I'm not familiar with the first and fifth, but I haven't used it before, but I still have a say in the other three, and I use it.

　　1. From the charge side, the scallop series of software is to charge a certain fee, he needs to be in the process of users to collect the fan currency, of course, if you do not recharge in the process can also, but you certainly enjoy less quality service. This need to charge in the market is not uncommon, such as I know there are like "Youdao dictionary", which the human translation and so many are to be charged .... This kind of app is a bit of a drag on the user compared to the completely free app on the market, because we know that not all users will be willing to pay for it. But the reverse consideration, since can charge, presumably it also has its unique advantages, so there will inevitably be users to pay for this ....

　　2. Let's go from the usability of the app. any app in the process of design, he will inevitably take into account whether the app is used for users, because we design the ultimate group is our users. However, in this design, it will inevitably bring some of its shortcomings, such as "Hundred Word chop" bar, he is to let users through the way the picture to the word memory, but this way brings the disadvantage is the user of the word picture of the transition dependence, resulting in the user left the picture can not recall the word memory, When he saw the picture, he remembered it immediately. For example, the scallop series of reading, it's this design I feel very good, he added the word at any time to find the function, when we found that there is no word, we can only click this word, we will know the meaning of the word. Similar humanized design has a lot, it can be said that these designs are fully from the user's point of view, to provide users with the greatest convenience for the purpose.

　　3. Let's analyze this from the interaction with the user. as far as we know, the process of learning is boring. The designer of the software fully takes this into account. For example, the hundred word slash this app has this function, he joined the sharing function, for example, you can share your review situation in your friends circle, so you can compete with your friends back words, so for the user is at least not lonely, the invisible increase the user's own sense of urgency to memorize words. Another example of some apps, but also increased the back of the word PK game, can be in the specified time to complete the game, the victory of the user can be a certain reward mechanism.

This is the statistical chart that I have made after I have counted the needs of college students for the application of English learning app. From the chart, we can see:

Most college students are more concerned about the authority of the English app, accounting for the overwhelming majority of the 59%. It is not difficult for us to understand this conclusion actually. Because we end up learning for the purpose, if the app itself is not very good, then we will not use it at all.

Secondly, the question of whether or not the app is free is more than the category, which is really a problem, because we know that online learning increases our freedom, which also gives us a sense of whether we can stick to it after paying, and that some software is regularly charged, which means you have to pay for it regularly. So this is the user caused a small resistance.

And we are concerned that about 9% of people do not like the network pop-up windows, in fact, I also as a user of English app, the body has experience: an app, we use it, then for my own, this is my independent space, so there are pop windows, will undoubtedly increase the user's dislike, Second, the app is not too formal, because some of the formal app is not possible to have a large number of pop-up windows, in addition, many pop windows for the user itself is spam information, useless.

The above I from three aspects of the application of demand analysis, it is not difficult to see, these apps are for older groups.

Below I analyze the user's app for younger groups:

I feel this part of the English app is very simple, why that? What is the most sensitive thing to a child, you think ? Guess right, the picture ah, so want to make a child paper in accordance with the English Learning app, this is undoubtedly the biggest outstanding feature:http://jingyan.baidu.com/article/ff42efa96e728dc19e2202c8.html

These are the apps I've found on the internet that are suitable for children, and it's easy to see that they have several features in common:

These software are mainly interest-based, with the learning of a supplement. 　　 This is of course, because children are in the early stages of learning, so the key is to let them have the pleasure of learning, and is not the learning content itself.

and then we found out that they all have a lot of interesting pictures and interesting games. 　　 In fact, this is the age of the most important content of children's paper, because the child paper is undoubtedly the picture, animation and the like are most interested in, if you can add such elements to the English learning app, so that not only can let children learn English knowledge, more let children paper experience "Play" fun, I think the latter is undoubtedly the most important.

Team work Five