The butterfly becomes new, the commander of the creative mode of care innovation trend

Recently, the home appliance industry, in addition to the chief just in Changsha held a new series of products and put forward two major washing mode, just ended in Chongqing, "Heavy Hundred household Appliances Festival" and held on June 26, "Haier washing industry 2016 entities connected innovation and win Conference", More is the home appliance industry new trend and new fashion trend once again to climax.

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This wave by wave of industry waves, not only brought new categories of innovation, but also to a certain extent brought a lot of innovative experience, mode of innovation and subversion, and other household appliances industry, this change is hidden in the industrial change is quietly coming.

For example, before the Conference held in Changsha, in addition to the young user group released the "Real Me", "true Love", "really Handsome" and "Doraemon emotional custom" four series products, but also launched the main "high-quality, high value, High Yan value" of the needs of the wash and product solutions for all users. From the current official channel to know that this new type of cleaning program commander introduced not only the experience of innovation, but also in the mode of creating the industry trend, for the future of the care industry changes, this situation may be a signal to lead the subversion.

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Commander launches 4 series of products to create a new model

Young user groups are unique characteristics of the consumer market new groups, such groups of product demand is often characterized by "easy-to-use" and "with fashion elements" two angles, in addition, the product's function and experience, service quality is also the target of this group more attention. In addition to the 4 major products released by the commander, apart from the "True Me", "true Love" and "really handsome" products, the unique "Doraemon Emotion Customization" series complements this rigid market demand.

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In this release of the 4 series of washing machine products, the Commander also provides the "Time wash" and "professional washing" two experience modes. According to official information, "Time Wash" allows users to freely choose the washing time, while "professional washing" allows users to freely choose the washing temperature, rinse times and 90 degrees high temperature sterilization function. In addition, based on "high-quality, high-value, high-value" of the "three high" concept, it is fundamentally to ensure that the two models in the practical process of practical experience.

This means that in the past the traditional thinking of the way of washing, to provide users with only "wash" functional needs, and the commander of the new series of products and 2 mode of the washing experience, the entire wash needs from the "function" to the "experience" leap. For consumers, this change means that the process of washing is no longer an end, and the experience is the ultimate pursuit, and this model innovation will also have a positive meaning for the development and change of home appliance products.

What is the significance of the new nuggets market and the generals reshaping the market?

Commander of the new series of products and innovative care mode has inevitable factors.

From the present situation, whether in the product function or in the product concept, the commander of the new series of washing machine products for young user groups, not only from the product line to enrich the commander of the product camp, but also for the young user groups, the launch of the new category products and innovative care mode, is bound to provide a more accurate market choice for the young user community.

On the one hand, the commander of the Young user group launched new products and new care mode, will effectively and completely fill the market vacancy, so that the young user groups in the demand for more clear basis for choice. In the case of the young user groups to meet the basic functional needs of the product, the commander through the unique mode of care to meet the new type of washing experience, which will fundamentally change the young user groups on the concept of the washing of the subversion, this model for the training of young user groups of life habits, improve the quality of life, have a positive role in promoting.

On the other hand, the commander-in-chief through innovative products and unique mode of care for the young user community to provide solutions, but also make the commanding products will become the current care market is the only focus on the young user group of household appliances brand. Whether it is the product function or the mode of washing, the command released by the soft and hard combination of the way will open the fine refinement, differentiation in the area of the development of the new pattern, this and other friends of the industry to develop a differentiated competitive development model, will also be fundamentally for the commander to bring new opportunities for development.

Commanding the "Butterfly to be Reborn" innovation mode or subverting the future

As a well-known brand of home appliances brand, commanding in the market positioning, user experience and product competition have unparalleled advantages, this time through the re-layout of the market to explore the young user group, both imply that the Commander through the new strategy ushered in a new opportunity, especially its new category products and innovative wash mode, It also means that the commander has re-created a new future through the "butterfly-to-Renaissance" approach.

For the commander, it will mean that the chief of the existing product and technology advantages, industry experience and market channels, user groups and other resource advantages, will become the commander in the lead in this new model of direct thrust. For example, the release of the 4 series of products, the commander of the introduction of the Fibonacci frequency conversion motor and seamless welding inner tube technology, to achieve high-end clothing care washing, reduce the damage to clothing.

This new type of care solution, which integrates technology, products and models, ultimately brings more than just a simple laundry process to the user, but is a new and effective care solution. For the average consumer, from the traditional laundry process of the past decades into a new care solution, this change will be both the experience of a cleansing experience and a new model of practice.

And the commander in this process to do the advocacy and leading role, to a certain extent or will lead to new changes in the industry, especially in many industries, the trend of the pursuit of the industry, this innovative solution brought about by the industrial subversion effect, will also be in the industry quietly unfold.

Finish

Zhu Yi, science and technology from the media, well-known opinion leaders.
: Izhuyi
Public Number: Zhuyiweixin

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The butterfly becomes new, the commander of the creative mode of care innovation trend