The death of the Ant--on the idea and technology of doing the website

Recently the site was acquired a lot of the site is also a lot of VCs, many webmaster is also jealous, thinking of their own station what year and month can be acquired by others, a larger number of you when ready to go public, why your station but not benign rapid development? I use my point of view to do the concept and technology of the website, first of all, say the idea:

If a website does not have a good idea, the development will be very difficult, here the idea divides into the following several aspects:

1. The theme of the website concept. You have to do a station, first of all you have to consider what your station is to do, if you casually take the topic, then you are too likely to fail, the topic is too much now, what is your orientation, like the previous hao123 theme is the Web site navigation, imobile mobile phone home is the mobile phone class, Driving the home is to drive the download, these are the direction of our learning, theme to be clear, the theme to choose, the theme is clear to you to do Professional category of the site, the Sun Deliang also once said, Web site professionalism is the best development direction of the site, because you are not the portal, so your theme should be clear-cut, otherwise your content is too general, will make you overwhelmed. Theme to choose right, say easy, do it hard, you have to have vision, what subject may have a good future? This is too difficult, and if you do that, your success will be easier.

2. Site-oriented user group concept. What kind of website can get VCs? Very simple, large flow of the station, the user more stations, make more money to the station. How to get your users to like your site is a matter for your serious consideration. We want to get the maximum user base, we must face the most vast number of netizens, we want to face all levels of users, so that we can succeed, like Imobile can succeed, because everyone can communicate above, QQ can be successful, but also because it can use it, but WLM is not, it faces more like high-end people , from QQ and WLM and UI design can see the difference between the two. Tudou.com can succeed, but also because it is aimed at the most ordinary netizens, you do not need any knowledge or technology to use it.

3. The internal business philosophy of the website. Web site development Setbacks are unavoidable, see how you Solve, remember Rome overnight, do stand also so, adhere to, adhere to, and then adhere to. You will be more likely to succeed, if you do not insist that you must fail, it is not suspense. Website business will be a lot of things, as a webmaster, you are the direction, you are the conductor of the concert, your direction can not be wrong, now the position is not important, it is important to move towards the direction of navigation. Not only do you have to stick to it, but you also have insight into the whole market and even the whole society so that you will be at the forefront of the wave. Why Baidu in China's market share is higher than Google, the technical gap is small, and even Google is not worse than Baidu, poor on the idea of poor in the business.

4. website's external PR concept. Well, this is 21st century, if you don't know PR, you are finished, there is a joke, if you bother me again, I let rising scold you, let rising sue you, perhaps we all laughed, here we regardless of rising bottom good, at least its method in some degree is a certain harvest. We are again looking at 360 security guards, the recent discussion of a very hot Google Toolbar is not a rogue plugin problem, where to discuss it? In the 360 software encyclopedia, the address is: http://360.qihoo.com/or http:// Baike.360safe.com Well, 360 software fire, strange Tiger also fire, before many people have not heard of Qihoo company, 360 software brings the effect is too big, many people scold Zhou, I think he is very successful, at least than you and I succeed, a software can do this, really good admirable.

5. Website How to make money idea. The money is a good thing, everybody likes, makes the website to make money may cause you to have the ambition, this does not have to doubt. How to maximize the money, like Ebay,taobao and so will carefully carefully demonstrate the recent tudou.com also revised, this new black layout, coupled with the new 1024* advertising style, I think should be better use of advertising to get the benefit. Ebay and Taobao money model is not the same, ebay died, the idea is not, if you have been profitable, will not die, I believe that Taobao will open shop fees, this is the concept and management, as well as the trend of social development.

With a good idea, we consider the technical factors, only the idea, not to do, not to show the user, not yet, this requires technology:

1. The most fundamental role of technology. What is the use of technology, very simple, the technology is our backstage, the result of the technology is user-oriented, well, then we use technology to give users the results they want to see, We look at hao123.com, its technology is the most basic, that is, the most common web technology, but it is the most successful, because it is oriented to the user, gave the user the best results, like 265.com is obviously not as good as hao123.com, even if you are more advanced technology, Are some of the things users can not use, who buys your account?

2. Technology is not too high, but the general. But also can not be too bad, technical failure representative to do: Www.mayi.com, the wind cast to the Mayi 1 million, a team to do what broken station, open a shop on the forum page, to look at the homepage, which is written on the beta version of the shop, is really funny. Broken, just a word, I only say once. At least you have to make it look like a personal shop, so how many people will laugh at you. The wheat field is also like a theoretical pie, it is very easy to say, technically it seems that he is not very management, there is time you should consider is how your team better delivery.

3. High technology, a few meters higher than the Everest? What is the age now, who is higher than the technology? The advanced technology is also three months outdated, even faster, do not think you have some kind of technology is self-righteous, behind, with the Times is the right path. How many billions of vista have you spent developing? How many years did it take? How many people did you use? After a few hours, India began to pirate, OH, Microsoft's technology is really high. Don't because your technical level is low, you are bad, you use a CMS or website system, still can succeed, Chinaz is an example, not very successful website?

4. Technology is not everything. The site is for people to see, to ordinary people with normal intelligence to see, your technology few people will think too much, you let your users like your site or service you succeed, technology is only auxiliary. If you use the world's most advanced Web page production technology, using a large number of multimedia animation, sound, images, special effects, and other people open your site will faint, the first is by special effects and multimedia flash dizzy, too spent, no one can bear. Look at my website www.apptree.cn, afraid some people will dislike, in particular, some girls, they said: "Your station is too bad to see, Taiping Light, too not beautiful, the implication is that the technology is too bad, but I believe myself, this station has no technology, but this interface can make most people like me to face the majority, not you these small Girl.

Philosophy and technology are indispensable, we try to organically combine them, you should know that the user is your God, you have the user, you have everything, like QQ hundreds of millions of users, not everything has? The new launch of the various business is quite successful. 360 security guards seized a large number of users, well, if the Qihoo launched what new things, Zhou to 360 users to promote his new products, it is certainly much easier. You think about it, appear http://360.qihoo.com/this domain name, is Zhou in the flow of 360 guards to qihoo.com transformation? This and Baidu transform hao123.com flow is the same, understand this, we should know the idea of how important, but at the same time, we need technical support, if you have a large number of users, feel your station is too bad, you failed.

My personal opinion is that technology is needed, but the idea is more needed.