The difference between a business website and a personal site

Since beginning to write this series, Hui Jian found a problem, many people have a misunderstanding, often take the idea of operating a personal site is to do business sites, then this article to talk about the difference between commercial and personal sites:

We notice, we will find that, to date, the vast majority of the real big Web site or commercial sites, the vast majority of personal sites did not really become a commercial site. Why? Some people say that a personal website can't afford to do it. In fact, Hui Jian thought that the root is not here. But the two are not the same.

Let's take a look at an example that reflects the business idea:

Personal site in the Alexa 50,000-bit, considering more is how to do more traffic, such as 10,000, and then to earn some of the advertising revenue. So as to make some more money. (including, of course, possible investments or acquisitions, but at the moment the focus is mostly on how to make some advertising money)

The commercial web site in the Alexa 50,000, considering more is how to deal with the business model, in the meantime, while attracting the attention of investors, the introduction of funds to the site to be listed, so that the site has a greater profitability, so as to achieve maximum return on investment.

Note that there is no difference between the two is the operation of the two ideas and operational objectives. Here's a look at the specific analysis

Hui Jian thinks: the difference between commercial website and personal website has so several

First, personal websites are usually personal, based on ideals and satisfaction, and are solely the result of managing individual interests. Maybe build one today, build 10 tomorrow, and turn it off again the day after. and the commercial website is according to the investor's intention, follows the commercial law to operate the Internet project, has the strict investment standard control, all operations follow the commercial rule to operate.

Second, commercial web sites are largely invested, usually with investors outside the founders, who must be held commercially responsible for the investor's input. Personal sites are usually less invested, which makes them less of a financial risk than a commercial web site. And it's usually a multiple role, with a responsibility and no commercial contract risk.

Third, the personal site is usually a simple site, a single function. and commercial web sites are often complex and feature more. Business sites must take on more operational risk.

Four, the personal website is according to individual's own intention, according to own hobby and the desire to operate the Internet project. Its characteristic is that the website usually invests little, although has the profit intention, but is not as strong as the commercial website. Commercial web site can not profit means failure, the individual does not profit can also be long-term adherence.

Five, the personal site because of its small and flexible characteristics, such as the site can be transferred to other regions or overseas, the office as long as the move home can be, or even illegal problems you can even people ran. But the business site is different, a commercial site relocation is not easy, for example, you transfer the Shanghai hotline to Beijing to see.

It is not difficult to find that the core of the commercial website is: Big investment, complex operation, heavy responsibility.

So for these, let's talk about how the business Web site works.

First, the commercial website must operate according to the strict commercial law, must have the consummation legal business operation procedure, for instance the personal website does not need to consider the copyright question, but the commercial website should treat seriously, also like must set up the company, obtains the related operation qualification, otherwise belongs to the illegal operation. Once identified, the investment will be wiped out by investors.

Second, the commercial web site must assume greater operational risk, such as the personal site out of the problem can pat the buttocks to leave, and commercial web site will face a greater transfer costs. In fact, on the Internet, the normal company run the site of the problem caused the customer loss ratio is far less than the personal site. This makes it necessary for commercial websites to have higher requirements in areas such as technology, services, etc.

Third, the business website must deal with all aspects of the relationship, because the commercial website has the explicit expansion development intention, must in the society and so on many aspects to enlarge the influence, for example if in the social and the government public relations place, obtains the society and the Government understanding support, can avoid many troubles, even is the disaster. For example, under the current "Harmony" wind, a large number of personal sites are closed, but we look at several commercial sites are closed? Why, because other people's business website legal formalities complete, or all aspects of relations in place, the department concerned will not close his website.

Commercial Web sites must also constantly expand their influence in the business circle, such as the impact on investors, so that in the future to obtain greater investment. We can see that the vast majority of well-developed commercial websites have a special department dealing with investor Relations, responsible for financing and other matters. At the same time, such as promotion and other places must be considered in place,

summarized as follows:

Personal website in operation you can toss, can all kinds of means to do anything, but the business site must be step-by-step, steady, and use the right means to seek greater benefits.

In this case, the investment of the commercial website and the investment way of the personal website and the operation emphasis are essential difference. In other words, "the way you spend money is very different from where it is, and there is a lot of difference between what you do and how you do it."

A website that can be turned off at any time and a website that strives to achieve a business model is different.