The dilemma of Internet portal integration

A site is being acquired after two choices, one is full integration, cost savings, but at the expense of vertical portal downgrade to the cost of portal channels, such as Sohu. The second is not integration, keep the style of vertical portal, but relatively will maintain a high cost, CNET is like this.

This Tuesday it Longmen fourth, I was fortunate enough to meet CNET's President Wang Lu speech. It may be strange to mention CNET, but the mention of Zhongguancun (zol.com.cn), the Love Card Car Network (xcar.com.cn) Everyone will say that I often go to these sites. What does CNET have to do with Zhongguancun, the Love card car network? In fact, these sites were bought by CNET.

Speaking of which, CNET, CNET (China) is a domestic branch of CNET Networks International media, listed on NASDAQ in 1996 (Nasdaq:cnet). Is the world's eighth largest network media company. In 15 countries around the world, in nine languages and localized multimedia sites, leading the areas surrounding enterprise development, technical knowledge and natural passion, such as: Digital products, music, games, television programs, social and so on.

CNET is taking the acquisition model to enter China. And basically it's the way the acquisition is conducted. CNET bought a lot of site categories, including automotive, it consumer goods, it information class, game site class, etc., CNET acquisition of so many sites is not need to integrate NA? This is a problem for any acquired company and Capital Control party.

Sohu is now the integration of the portal example, has acquired Chinaren, Go2map, 17173, focus on real estate, Goodfeel several important sites, now Sohu through a small note through the matrix site, has formed a complete structure. One of the benefits of doing this is to save the cost, but also faced with an important issue, the site was acquired in the halo of the portal Sohu, into the two-level channel, that is to give users a feeling, 17173 is not the original independent of the 17173, but become Sohu's channel, With Sina's game channel becomes a level product, I here did not belittle two meanings, these two families are doing well. I'm here to express the difference between a vertical portal and a portal channel. That means consolidation costs less, but at the expense of a vertical portal that is degraded to a portal channel.

CNET is not an example of integration, the acquisition of the site mostly maintained a good profit momentum, they have maintained the original independent portal characteristics. With CNET's injection, and CNET's knowledge of the internet, such as how the server must move to the IDC room to maintain service stability, these companies are developing very well in their vertical areas. CNET's business is not in the name of CNET, it means that the enterprise more independent, do not need to be involved in all aspects.

But it should be said that the thousand oak in this respect is not very successful, especially donews registered users are MOP pass a deal, there are many problems, although the camel starved to death than the horse, but Donews has shown some decline.

Back to the topic, integration is an enterprise after the acquisition of a very important step, for the highest level of the enterprise to be cautious. Thanks to friends Liu Xingliang it Longmen!

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