The elegance of the heart: talking about the essence and popularization of group purchase

The origin of the group is the Groupon Web site from the US, while China's first group buying network is the United States and is based on the Groupon website. And in a short period of less than a year, China's group buying network has reached more than 1000, "buy" This word has been flooded the streets of the Internet, set off a name "group buying" consumption boom! From the E-commerce platform, even Taobao and Tencent, Jingdong, excellence and so on well-known E-commerce platform is no exception, For example, Taobao's "poly-bargain", Tencent's "QQ group" and so on can see the popularity of the group, and from the regional perspective, large to the national scope, small to a single area, and then from the scope of group buying, just started the kind of group buying, to virtual services, etc. are not without revealing the endless charm of group buying!

Group purchase in China within a short period of time can develop so quickly, sweeping the entire Chinese Internet consumer market, or is not just on the line, now a lot of trends are wired and offline marketing mix, making the network and the reality more and more inseparable, The more important point is that group buying to a large extent to solve the manufacturers or businesses, middleman, the relationship between consumers, so that consumers in the process of purchase can be reduced a lot of links and exposure to the manufacturer's price, rather than in the middle of the turn, others earn money, making the price in the process of the constant heightening! And manufacturers can directly face the consumer, the product sales out, very good get the market feedback!

However, the status of group buying in China is far from reaching maturity, and this model is still not stable, such as the current group buying network is mixed, the whole group buy the industry does not have a fundamental standard, whether from the price or from the way, are a different, although said now temporarily does not appear any problem, But for a long time, the problem came. A lot of people have seen the interests of group buy network, now the net is more and more, but what can survive on a few?!

To survive, we must be competitive, and now whether to promote their own is a competitive effective performance, if others do not know your group purchase site, how do you organize group buying it? Let's discuss it with you. The network promotion and marketing method of group buying network

First of all, find their own positioning, such as scope, products, grades and so on

Second, through a series of SEO means to optimize the site itself, do a good job of the site's user experience, and improve the ranking

Third, the network of people, more or less are some resources, now the stage is to make the best use of their resources on hand, a series of resource exchange, to achieve mutual benefit!

Four, join the advertising alliance, according to their own positioning, choose the right way of their own advertising, such as window, CPS,CPA and so on, in their own business scope as far as possible to improve the site and product exposure

Five, in the local forum or SNS advertising or activities, because these places are popular places, if used well, will be an unpredictable advantage

VI, the use of micro-blogging, blog, the speed of transmission, can be Word-of-mouth legend

VII, the promotion of mail

Finally, offline promotion, is the combination of offline and online, mobile SMS MMS cooperation Promotion

Group buying has played a very good role in promoting the consumption of the Internet, the spread of Word-of-mouth is a good example, a lot of people through the purchase online to buy more than the usual time cheaper than shopping, and not contact with the Internet shopping people with the impact of others and slowly joined the online shopping in the Army, So group buying in the development of the Internet also played a driving effect, and it is so, the competition appears more intense, group buy net site to make full use of the unique advantages of the Community portal platform, to do, do fine, bigger, better, do strong, in order to survive in the survival of the fittest ....

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