The history of Internet advertising in China

Advertising | internet

[From the web, Internet advertising originated in the United States in 1994.] October 14, the United States, the famous Wired magazine launched the network version of HotWired (www.hotwired.com), its homepage began to have at&t and other 14 customers advertising banner. It's a landmark in the history of advertising.

The history of Internet advertising in China

China's first commercial internet advertisement appeared in March 1997, and the website was chinabyte, an advertising expression of 468x60 pixel animated banner ads. Intel and IBM are the first advertisers in the country to advertise on the Internet. China's network advertising has been only a small scale in the early 1998, has gone through 5 years. ...... After several years of development, the network advertising industry after several baptism has slowly matured, the entire Chinese network advertising market scale is also close to about 500 million yuan.

Chinese Network advertisement Development memorabilia

February 16, 2001

March 1997 Chinabyte.com received the first advertising revenue

April 1997 chinabyte.com by the International authorized Media monitoring agency ACNielsen its professional company to start site access to Third-party certification

March 1998 "China Computer Newspaper" published and organized ISP and advertising companies to discuss the operation of network advertising

July 1998 China Network (www.cww.com) held a seminar on internet advertising in Beijing

August 1998 CNNIC and Sohu.com held "Sohu Site access Statistics press conference" and issued a visit to the certificate of passenger traffic

November 1998 China.com Corporation and 24/7 Media Inc. announced the formal establishment of 24/7 Interactive Media Asia Limited at the third annual meeting of the China-China Network

January 1999 Linkage Ocean (Guangzhou) Advertising Co., Ltd. (www.eurorscg.com.cn) established interactive media department in Beijing

March 1999 CNNIC and "Internet Weekly" held "99 China advertising Seminar"

April 1999 Austrian and JWT Tonson Chong company launched Interactive Media Consulting in China in September 1999 Www.media999.com entered the country and in December with adforce.com Strategic Alliance December 1999 CNNIC Joint 17 websites initiative to launch a website to visit traffic metrics-- Web site access Statistics terminology and measurement methods

March 2000, the Ministry of Information Industry and the national Trade and Industry Bureau sponsored the "New Century Network advertising seminar" held in the national Trade and Industry Bureau

May 2000 national Trade and Industry Bureau to the National 27 well-known enterprises issued "advertising business license" to carry out the network advertising business registration pilot work, of which Beijing has a total of 11: Beijing Sina Internet Information Technology Services Co., Ltd., Sohu Love special Information Technology (Beijing) Co., Ltd., Beijing founder Interactive Network Technology Co., Ltd., China Public Network Information Technology and Service Co., Ltd., Beijing Capital Online Technology Development Co., Ltd., Sha Ling Information Technology (Beijing) Co., Ltd., Beijing Oriental Charm Information Technology Co., Ltd., Beijing Vientiane Diege Network Engineering Technology Co., Ltd., Beijing Super Net Network Service Co., Ltd., International Network Communications (Shanghai) Co., Ltd., Find the Internet (Beijing) Co., Ltd.

Comparison of Internet advertising revenue between China and America

1998

China 48 million yuan (Forester for $2 million)

US $1.92 billion (IAB statistics)

1999

China 100 million yuan (forester for $8 million)

US $4.62 billion (IAB statistics)

Cross phenomenon

In the field of network advertising, a variety of cross unprecedented highlights: the traditional media management rules and new media features, government management and industry self-discipline, the effective arrival of information and the privacy of citizens, information and the rapid updating of the protection of intellectual property rights.

In the case of industry self-discipline, the Internet advertising Agency (internet advertising Bureau-iab), which was established in 1996, is an unofficial network advertising guild (with more than 300 members of US companies) in the United States, the recommended standards for evaluation, Business model, research network advertising to achieve efficiency, promote advertising industry to use the network and digital advertising play a role.

IAB members include DoubleClick, Engege, Real Maedia, BBDO, AOL, NBC, Viacom, Yahoo, Ericsson, Intel and other well-known multinational companies. Distributed in the IT industry in various related links, you can imagine the role of such a form of guild will be very recommended and representative.

Similar institutions, including the Wireless Advertising Association (Wireless advertising ASSOCIETION-WAA), are committed to achieving IAB goals in the wireless communications field, including the voluntary adoption of privacy protection, innovation standards, advertising models for the industry (including WAP, PDA and SMS and other aspects of the specifications, such as measurement statistics.

In the area of privacy protection, IAB has cooperated with the Online Privacy Association (on-line Pricacy Association) for many years and recently set up the chief Privacy Officer's Council (Chief Pricacy Officer Council). We are committed to educating and nurturing the consumer privacy protection solutions in the industry.

Chinese Internet advertising memorabilia (draft for soliciting opinions)

20000.6.14

China Advertising Network: Wang Jingji (wjt@a.com.cn)

1995

April, the United States scholar Ma Yun founded the first Chinese business information site "China Yellow Pages", released a number of Internet home page, the mainland began to popularize the knowledge and application of the network.

1996

August 19, "Computer World" (www.ccw.com.cn) published "The status of advertising on the Internet" article;

In November, www.magicw3.com.cn Company (WebtrendsLogAnalyzer3.0) provided user statistical reports for its own virtual hosting clients.

December 8, China Advertising Association and Beijing Yan Xing Advertising Company (www.yxgg.com.cn) began to build "Chinese advertising Business" (www.cnad.com.cn).

1997

January, "China Tong Global Information Network" (Beijing Visual angle Advertising Art Co., Ltd.), began the Network advertising agency business, proposed on the Internet "we Xianchan for your advertising";

March, Chinabyte won the first advertising revenue, IBM for AS400 propaganda paid 3,000 dollars;

April, Chinabyte by the international authoritative media monitoring body ACNielsen's professional company to implement the site visits the third party audit, take the first step with the international standards;

May China Online (www.bj.col.com.cn) began to launch the "online famous" column, to "list" to challenge;

May, Ren Xianghui at his own expense in Shanghai "Urban Advertising Handbook" launched the "network advertising pioneer" site generation;

June 16, "AIA China Joint Information Network", in 30 sites to do banner ads;

June, www.starinfo.com.cn Advertising Art Co., Ltd. (the company) buyout Gold network Beijing operating company news technology companies all it ads, staged the computer Era "Network edition;"

July 14-23rd, Intel Technology Development Co., Ltd. (www.intel.com