The importance of long tail keyword to improve the conversion rate of website

How to improve the conversion rate of the website? I think this is the most seoer question! Many Seoer have worked hard to rank the keywords well, the flow is high, but the conversion rate is very low. What's the reason?

The key word is the "bridge" between the website and the user, I think this is the most apt explanation. Since it is "bridge" for the convenience of "passers-by" we must not only set up a "bridge". Keyword is the same, the number of keywords more users will also be more access to the higher. Some or even a large part of these "passers-by" are just "passing", how can we attract the target "passers-by"? Bridge "Although many, but not a good indicator to guide the" passers-by "is mostly just" passing ". So we have to carefully design the road signs for each bridge, that is, our keyword content. Vague signs give little indication and can attract a lot of "passers-by", but most "passers-by" have no purpose. They come and look and they leave. The precise signs give a lot of indication, although they can't attract many "passers-by", but these "passers-by" are purposeful, most will not leave until they find what they need. Vague signs like the target keyword search conditions are less, and the precise road signs like long tail keyword search conditions are more.

From this we can draw a conclusion: Although the long tail keyword can not attract too many users of the eyeball, but some users have a passion for them, the target keyword can attract most users of the eyeball, but these users or no goals or goals are not clear.

Maybe it's better to give examples, for example, my own website is a good example. I do is the screen industry, the site target key words for screens, invisible screens, the two keywords every day people search and click, but rarely have a single inquiry. My long tail keyword has the Invisible window screen price, changes the window screen, Beijing changes the window screen and so on, these keywords although every day does not have the flow, but as long as from these keywords comes to the website to compare the target keyword The inquiry quantity to be high many.

Now that we know the reason for the low rate of conversion of the website how to solve it? Very simply, we only need to take a part of the focus on the long tail keyword mining and screening. The long tail keyword is generally the target keyword expands out the longer phrase or the phrase, the extension method generally has the region class extension, the time class expansion, the question and answer class expansion, the gender class expands, the occupation class expands, the contrast class expands and so on. Often we can dig out dozens of hundred or even thousands of long tail keywords, the next thing to do is to filter the long tail keyword because we can not each long tail keyword to do, also do not have that energy, generally small and medium sized web site has 30 long tail keyword is almost. In the excavation there will be a lot of such as what kind of invisible window screen good, stealth screens which kind of good synonyms, this is the first we have to filter, because we can not do the same two words, when we use the same internal page to do so this page will be difficult to have rankings, which is not ideal, If you use two pages to do the two words, then these two pages will have a very high degree of repetition is a problem, we only need to analyze the two words that flow high then choose which. Other words are basically filtered according to the size of the flow and then select the first 30 high flow of long tail keywords to build a thesaurus. Then put these keywords up and then observe the flow of each keyword and conversion rate, the data is not ideal long tail keyword will be removed swap other words to observe. In addition, each seoer must learn and use "catch words", because the long tail keyword with the annual increase in user and search habits change.