The koala community wants to use the internet of things to break the community's Curse of death! Is it difficult?

Since September 2015, the list of deaths that have been circulating in the circle of friends, one or two companies have been added every few days. If the first two years is a start-up period, then 2015, especially in the second half of the beginning is the failure of the year. This became the core topic of the billion-euro city forum, held on 18th, with "breaking new trails".

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In particular, community-based, whether it is from the shun Fung to the Ding-dong district, such as platform-level, or from the Reyunga of cooking rice to the door hairdressing application fashion cat Such vertical type, the shadow of death is constantly falling. In July this year, Homejoy, the originator of American Home Economics, announced the closure after three years of operation, suggesting that community-based gaming is a global problem.

How does the koala community become an outlier in community?

In the forum, more than 10 companies in charge of each of the smartly, for the community of the pulse, and many times mentioned the recent "Wisdom community" as the main taxi koala community in the trend of savage growth cases.

In just a few months, the realization of users over 13 million, the online coverage of more than 60 cities. Under the line of two cities in Suzhou, Shanghai, the use of Internet of things technology to help community properties to upgrade the Smart Community services to transform 500. At the same time, covering the surrounding community of 1700, community coverage of nearly 100 million square meters. And at the end of September won the SoftBank China 30 million RMB a round of financing.

Why can the koala community become "heterogeneous"? "This is really not a good time to take the money, but we're going to make a lot of progress on this round of financing," he added. Everyone in this field is looking for the high-frequency entrance, speaking of the first vertical post-platform story, but many people do not think clearly about business models. "Koala Community founder Huang June external interpretation seems a bit around the mouth, but the straightforward point is that the koala community is to do the community first, then go vertical."

Is it just against its daoxing? It is clear that this model of the koala community is not unique. The early days of Shun Fung were also heavily laid out in the community, but the trial, which cost 1 billion, ended in a hasty end. And the Community 001 is more because its founder Shaoyuan so-called "do supermarket Porter" thinking, and was widely criticized.

Running a community is more than simply having a single façade in the community. The koala community, as an internet start-up company separated from a good house in China, has chosen another difficult path-the IoT, and the smart Community system built on the Internet of things-to tap into the community.

Or it can be summed up, do not add in the community first, but in the community first to do subtraction.

Addition? Subtraction? is to touch just need

Deep down the community, the past community to choose to do more high value-added, such as hey customers, community OO1 have chosen to make the community more convenient to buy goods, the result was caught in and e-commerce price and logistics dilemma. This is a first to do the addition of the model, and many vertical, but also is to provide some for the community residents, more chicken, but also less need of services, such as door chef, home Barber and so on.

Subtraction is the burden to the community. The koala community first played with the property company to lighten the property. Like the koala community's smart hardware bait for property, which includes the parking system, visitor system, access control system for community building, two development and optimization of existing hardware products by the koala community, and data interconnection through IoT technology.

This kind of intelligent hardware "unpaid" implant, in fact, the liberation of the property company and its community management staff hands, but also in terms of operating costs and labor costs can be more burden. At the same time, in this burden, community residents because of the convenience of smart hardware, will actively try to intervene in the wisdom community, to form a strong entrance suction.

In fact, from this point of view, the property-oriented subtraction, in fact, for the residents, but also addition, but this increase is not added value, but to the residents of the daily community life in the rigid demand for greater convenience.

As for the CRM management platform provided by the koala community, we will continue to help the property in-depth subtraction. Of course, the result is to let more property willingly become partners. In this, it is not difficult to see, koala community growth trend of the root.

"The logic of this is: online access to the community through the IoT smart hardware, online quality services to get resident users, and then through the neighborhood Community Interactive entertainment elements to enhance user stickiness." "Huang June's argument, in fact, also contains the koala community play." However, in the impetuous community-based, think of the use of the Internet to break the bureau is no longer a few, but really in the internet of things to enter the community, but few.

The reason is simple, in the community to engage in the internet of things, is often a thankless of labor, for always stressed the light of the community-based companies, the burden is too heavy. And for the koala community, this is the question of sincerity.

It is really a test of sincerity to start a business.

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This article from "Wudang faction Zhang San Crazy" blog, please be sure to keep this source http://zhangshuyue.blog.51cto.com/2133969/1726063

The koala community wants to use the internet of things to break the community's Curse of death! Is it difficult?