The Operation skills of Business-to-business blog SEO

Blog to the enterprise set a more casual, personalized way to communicate with customers, in the SEO optimization work, blog is indispensable to the outside chain resources, especially Business-to-business blog to help clarify certain products or services, without changing the content of the product site, Do not know the use of business-to-business blog SEO workers have not found that, if we operate a blog in the way we operate the Business-to-business blog, we will find that there is not much thought, because we do not better use the potential advantages of Business-to-business blog.

One, the Business-to-business blog can display a complete product introduction on the page

Instead of placing a single page in an excerpt from each blog, a business-to-business blog can display a complete introduction to the products in the site. This approach will affect two things. First, the individual pages, which are included after is not worth a visit, because the reader will read anyway all its content in the page. This can affect the rate and likelihood of a shared or linked bounce. Second, the blog page becomes longer, depending on the typical length of each blog entry and how many blog home pages are set to display. This means that search engines may spend more time on pages when they should spend more time crawling on the inside pages.

　　

Second, the rich keyword title

Some business-to-business blogs are not lacking in creativity, with the title of the Product keyword, and the question is whether many people may use these keywords or the terminology they use. Since many blog platforms automatically format page titles as the title of the article, less salient keywords are given more attention. As a result, search engine visibility blog entries are compromised.

　　

Third, the Business-to-business blog does not optimize anchor text

When we operate the blog, we all want to put the main keywords in the site in the form of anchor text in the blog, but the Business-to-business blog does not consider using the relevant anchor text (text hyperlink) within the blog link to another page. This is not unusual to see "Click here", "more details" or other words unrelated to the page link. As a signal, the relevant search engine emphasizes anchor text. If I wanted to optimize the page for SEO on best practices, I would prefer to use "best practice as anchor text SEO" link in one page for SEO articles best practice.

If you put anchor text in a blog post, they will not display valid content, as shown in the picture, although when the mouse clicks will have another color display, but this anchor text can not be directly clicked, so in the use of the process to pay attention to these content, perhaps put the URL will be better than the anchor text to get the effect.

　　

Blog manipulation is the most frequent SEO work, but the blog platform in the use of the process you have to different types of blog platform to play their effective value it? Business-to-business Blog more suitable for product industry site outside the chain operation, so like Sina, NetEase and other large blog platform, we have considered their use of what effect will be better?

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