The role of in-depth data analysis in ranking (1)
Seo Study Notes summary:
Through site data, we can better understand the health of the site, see the viscosity between the site and the user, accurately locate site problems, and promptly adjust and customize new optimization plans, make the keyword ranking more stable.
First, we will discuss the core data analysis,
There are usually two confused areas for Seo:
1. I don't know where to start. All Seo optimization is based on data analysis. The data tells us about user behavior. The page is good or bad.
2. I do not know whether I am correct in the ranking process.
Click the ip pv bounce rate page
Today, the SEO Research Center will talk about user data. Only the user data will reflect our optimization performance. If the user experience is good, the user will not tell you that the user data can only be used for feedback.
Most people who read data will look at what they see and focus on popular data. We need to pay attention to some special data that the public does not pay attention to. We usually focus on popular pages, but very little on pages with few clicks. If some pages have few clicks but stay for a long time, can we study them.
The page bounce rate is very high, so what is the cause of the analysis. We don't know what users like or dislike. Offline stores will be able to know. We only have to carefully observe abnormal data.
The data cannot be viewed in a single way. PV views. Adding a site to a certain user indicates that the quality of the Site Page is improved, the IP address, UV (independent guest) are fixed, and PV is added.
PV is incorrect.
Bounce rate: enter a page, and no matter what connection is, the bounce rate is 100%. If the point is 0, it is relatively low, but it depends on the page stay time.
The page remains for a small amount of time, and the content value of this page is not high.
The bounce rate is very low and the stay time is very low, proving that the page link value is very high. High value of the internal chain. The content of this page has very low value. It indicates that the internal chain is very good, with extra points, the content value is very poor, and the ranking is unfavorable.
Intranet links refer to links between pages inside the site, and links are exported links.
The best way to achieve harmony
Seo data analysis focus: I am not the focus of everyone's attention. I am the focus that everyone does not pay attention.
Everyone is most interested in the bounce rate, and I like to pay attention to 0 or 100
Bounce rate 100 stay time 5 minutes 26 PVS, this page solves the difference between wave soldering and reflow soldering does not meet the user's level 2 requirements.
The stop time indicates that the page is of high quality. turning it off after reading it indicates that the second-level requirement is not solved.
We have overcome the difference between wave soldering and reflow soldering. Suppose we can solve the second-level requirement. Is it because we jumped out and reduced, PV increased, weights increased, and rankings were very good.
The quality of Baidu's obsolete pages is very low, improving pages that meet user needs.
We know through data analysis whether the problem is solved.
If the bounce rate is 0, we also need to study how it works.
Can lead-free reflow soldering be used? There is no ranking on this page. On the second page, the first page does not solve the problem. The user is eager to solve the problem. We have not solved this page. Is this PV healthy, we discovered whether this problem should be solved and whether it can be ranked first. If the user has other problems not solved, we can solve these problems.
Data will reflect a lot of us! The rational use of data can make your site rankings more stable.
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The role of in-depth data analysis in ranking (1)
