The voting principle and practical operation of search engine

The principle of voting in search engine optimization is the word we often mention, anchor text outside the chain to the key words of the vote, high-quality content of the site to the credibility of the vote, friendship links to each other's web site votes, and so on, these are we often see the vote, we know good vote on our site keyword ranking is helpful, We should first study the basic principles of search engine voting rules, know the principle we can according to the principle of the actual operation, including the chain, the operation of the chain, and so on, today to share a few about the search engine voting principle content.

First, the basic principle of voting

Voting in our daily life is often met, large and small elections, the best choice, and so on, the most votes that one is the last to win, and in search engines we know that a huge web site like a net, the site is linked to each other through links and transmission.

　　

The basic principle of our voting is that if our website or page is E, there are five purple sites to vote for us, the more the site to our site or page to the link to vote, we get the voting value is higher, the voting value and the weight of our site can also be proportional to.

For the voting principle we need to have the following points to note:

1. The smallest unit of participation is the page

When we search for keywords, there are 10 results. The rankings may have a home page, table of contents, internal pages, in this case, whether the above is the first page, the table of contents or the inner page we all think of them as a webpage rather than a website, so we can draw the inner chain of our website is also the category of voting principle.

2. The relationship between the pages under the same domain name

All pages under a domain name are subordinate, all pages belong to this domain name, join this one domain name cheats, this domain name all pages will be punished, similarly if is the top domain name is punished then belongs to the level two domain name also to be affected, the child domain name and the child domain name will not affect each other, Participation in the ranking is the smallest unit of the page and the penalty is the domain name as the smallest unit.

3. There is no invalid voting existence

Sometimes we do the link is an invalid voting links, such as nofollow tag links, search and ask and Weibo 302 jump links through the JS file package links, so everyone in the link to pay attention to this point.

4. Whether the vote is justified

The vote is not a random vote, he has a range of values, for example, if our new station on the line to get a lot of high weight links, then we this new station will be out of the range of voting value, so some people in the operation of the link when the excessive too much of the link led to vote out of range value, by the search engine identified as cheating.

Second, the principle of voting within the chain of practical operation

Before we said to participate in the smallest unit is the page, the Site page and the link between the page is a voting principle, if the station within a page to get the number of chain, then the weight of the page is higher.

We look at the internal link tool in the Google Admin tool, which is the link in the checkpoint (pictured)

　　

It will be able to see the number of inbound links that your page has received, the more the number of the more important the weight of the page is relatively high, the general situation of the site to obtain the most of the chain is the first page is the next navigation, if we have a screen he is not navigation but this page is very important we want him to participate in the rankings, Then we can give this page a portal on the homepage, and let other pages to give the chain access, so that the home page and other pages are given a vote, will let this page to get a vote more.

The operation of our inner chain is shown below

　　

The homepage, the channel page, the inside page is the mutual link vote.

There are four things to note about the inner chain:

1. Reasonable website structure

2. Important pages to give more votes

3. A number of votes in a page is invalid, for example, we already have navigation and breadcrumbs in the page point to the home, but some people still like in the article keyword plus a link to the home page, such a vote is invalid.

4. Make a vote between the inside page and the inside page

Third, the voting principle outside the chain of practical operation

1. High-weight linked voting

High-weight links are mainly including links to the vote and one-way link voting, these two points have been very well understood.

2. General general links of voting

(1) Establishment of keyword Thesaurus

We're going to collect a lot of long tail keywords from our own industry, put them up in a form and build a thesaurus.

(2) Find the relevant platform

Find the relevant platform in the industry, forum, Post bar, blog, business-to-business and so on.

(3) Edit content

Using the long tail keyword we were looking for as the title, we can collect or copy relative articles as content.

(4) to be a guide

When we do the link do not directly at the bottom of the article add a link, to do a guide to the link, such as we write an article called Haier air conditioner appears F2 how to do? In the article we tell him what the F2 is and then add a later if you want to learn more about F2, click Add a link. This is a bootstrap link.

Iv. Considerations for Voting

1. Do not use a very general anchor text, such as pages, articles or click here these words as anchor text and so on

2. Do not use text that is not relevant to the theme of the target page

3. Do not directly use the URL of the page as anchor text (only a few cases, such a method is appropriate, such as promotion or a reference to a Web site)

4. Do not use CSS or a style of text to cause the link to look like plain text, so that no degree of differentiation

5. You can't just heap keywords or use too long text for search engines.

6. Do not create unnecessary links to help users browse the Web site

7. Too long anchor text to be implemented without a long sentence or a short essay

Summary: We understand the basic principles of search engine voting, the principle of our internal chain and the operation of the chain, so not only for the search engine, more conducive to users, such as the site (http://www.51shiyanji.net), for the principle of voting more attention to detail, more thinking, To get more votes for our website.