The website conversion rate is low. How can we increase the website conversion rate?

First of all, we need to understand the situations in which the conversion rate of a website is low. Xiaobian divides this situation into the stay time of tourists and the bounce rate of our website, below we can see from the screenshot of a small editor's website www.6hoo.com that the longest stay time in the small editor's website is 120.38 S, the shortest is 21.42 S, A lot of friends may think this data is not bad, but it is quite good. Otherwise, for a beautiful image site, such a stay time is still very small, because according to the small Editor, the average market for similar websites in our industry is around S, so the small series of websites are far from meeting the requirements.

 

Next, we will analyze the bounce rate of a website. We all know that the bounce rate of a website is usually determined based on the website homepage and website article access, the bounce rate of a website directly reflects the user experience of the website. In this case, the article content of a website directly affects the conversion rate of the website, from the picture, we can see that the bounce rate of a small series of websites is 81.82%, and the highest is 100%. From this data, we are more sure that many tourists have not found the desired content on my website, as a result, Xiao Bian finds that the website bounce rate is too high because it has failed.

 

Through the analysis of the above two points, I have gained some experience and hope to help the webmasters.

First, tourists stay on the website for a short period of time, and the bounce rate is extremely high. A major reason is that there is no specific page for them to click, instead, the user has already informed the user of the content to be searched on the single page. In this case, we recommend that you create a related recommendation column to get more clicks from visitors, this allows visitors to have questions about the content they are interested in.

Second, many webmaster websites are always engaged in the "title party" and use titles to attract users. However, this article does not have any substantive content, so that users can access this article page, A sense of deception. In this case, visitors usually close the webpage and click another website to find the desired content, we recommend that you do your best to understand what the user wants, so that you can not only get the user's favor, but also give a good weight to the search engine after a long time.

Third: the layout of website articles is messy. Generally, such articles are post-collected and pseudo-original, which makes visitors look like they have no clue. Although they have a good ranking, however, the bounce rate of pages is high. In this case, we need to organize articles from the user's perspective so that users can clearly visit what they want, it is best to show the results in the form of images and texts.

Point 4: A large number of AD advertisements are filled with the whole website, making users feel like a spam site, especially those websites that click one page and pop up four or five pop-up windows are the most annoying, generally, users of such websites are immediately shut down. Therefore, we recommend that you do not miss many websites or pop-up windows on the website as much as possible. This will not only affect the user experience, in fact, it is extremely unfavorable for search engine optimization. Therefore, we recommend that you create a clear and fresh website template for users to watch, in this way, the PV value of the website and the duration of the user's stay can be improved. When there are more users visiting, the ad clicks will naturally be much higher than usual, so the effect is excellent.