Thoughts on website operation

I fantasized about what it looks like when I went to interview planning or operation editing.
People will ask:
What books have you written? What is text capability? Good at writing?
I will drag on with others:
Is your company planning an interview (Operation Editor) like this?
The so-called planning should know the audience orientation
How to attach a reader to an interactive user
It's not just about the so-called literary issues that nobody likes to solve.
I used...

I am just a programmer (I am indulging myself again)
I only read two enlightening articles.
Http://blog.csdn.net/zhengyun_ustc/
However, the analysis of the articles in these articles has inspired me a lot.
But if you want to go to a company, only one programmer can understand these things (I think others do not understand it)
I'm afraid it will not work,
I have a leader, a manager, and many plans for the relevant departments.
What can I do as a programmer now?