Three considerations for measuring the quality of business design works

How to measure the pros and cons of a commercial design work I have a blind figure, I think the decision to determine the quality of a design works are mainly three aspects of considerations:

I. Information bearer and cultural identity;

Second, the difference performance;

Third, the composition of the aesthetic height. Let's start with these three things first.

I. Information bearer and cultural identity

What does the so-called information bearer say about a design work? For example, in the design of a logo, we all know that it should be the generalization and refinement of cultural information. A circle we say the sky round, a box we say place, an arc we said to strive for aggressive positive upward, accidentally dropped a dots point we say no according to a dare to break through. Warm we say warm and unrestrained, cool, we say rational rigorous, gray we say calm and sophisticated. How to say we all have reason, you do not obey me all can not ah. Oh, a joke, but in the design we do have to try to accurately read customer needs and some of the most important information through visual elements. I think the more direct the more effective the communication.

Cultural identity refers to whether the elements used in the design can trigger the resonance of the target group, different target groups to the different elements of the acceptance degree is obviously not the same, you say if the target group is some white-haired old comrades and you have to do a thing to spend whistled hip hop is so that people on the spot to play out is inevitable. Therefore, the target audience group analysis is also very important, which directly determines the design direction of your work.

Second, the manifestation of differentiation

The differentiated performance in design is an important factor in determining whether a work is likely to stand out in many of the same design works.

Why do we often think what works as if déjà vu, we often for a piece of work is plagiarism or learn what the mutual saliva spray non-stop, the main reason is that the designer itself is often difficult to break through this so-called differential performance bottlenecks. We all say that our work is a creative work, is an innovative process, then the first so-called innovation is to first learn from the experience of predecessors, do their own logo that first look at a Wanji logo works. But to be clear, if a concept most people use a circle then as a design, it is necessary to consider whether to use the circle. If we have to use a circle we also have to consider whether to add a gradient in the circle of what, because only then it is possible to make our design break through the possibility of predecessors, those who should be photographed on the beach on the beach. In other words, I may have been photographed on the beach, in fact, the progress of human civilization is such ah.

Iii. the aesthetic height of composition

This is very easy to understand, is that you can make a thing to do beautiful, beautiful is actually the element balance, the convex place convex, the place is tilted, we call this dish beautiful strip shun, passion temptation (...) Sorry, inertia thinking, this can also look at the design of the Executive force. This is not too much to explain, the three major components we have learned.

In total, these three aspects of aesthetic composition of the aesthetic height is beautiful face posture, information bearer and cultural identity may be we say this beauty has no temperament dress has taste, and the difference is the expression of Angelina Judy's thick lips ...

Now that we know that there are three factors, then we go into the operational phase of measuring the work, and I make these three factors into the following models.

The vertices of this positive triangle represent the best accepted acceptance of each factor, the closer you get to the center, the lower the design works. We can find a couple of buddies (that's a bunch of heads in the proposal) it's best if you have a broad target audience, each with a single form or secret ballot, and the form can be designed.

Statistical data and included in the model, assuming that after the statistics are in this way, we can find that the largest shadow in the model of the work so close to the good work, and vice versa we can clearly understand the defects in our design works in order to adjust and modify the direction. The reviewers are naturally aware of the direction in which to measure, not to say yes. Yes, well, this one, then change, you ask him to change where he did not know such a problem.

Of course, this thing is only a blind thought, but I think the design of the work of the dispute is not resolved but we would like to do so, because we all know, want to reach the largest area of the possibility of the biggest triangle is very small, As a design, even though it takes a lot of time and effort to enlarge a small area in such a triangular model, let's think about handing the proposal to the best talker to let him go there.

This article is original by Zhang Ye , reprint please keep this information, thank cooperation.