Three key notes for local website operation

1. Identify localization characteristics
What is localization? From the business point of view, it is a unique local resource [unique: Represents non-replicability, only owned by me.] Mining process.
The following factors are used to measure localization:
1. Composition of the local industry-mining advantageous industrial energy, using website promotion to make the industry more influential.
     
2. Local geographic location-cities with unique geographic locations can catalyst certain industries, such as logistics centers. The website can be identified.
     
3. Local tourism resources-similar to this unique resource, are a good weapon to attract external resources and websites are indispensable.
     
4. The open nature of the local public group determines the angle and difficulty of website penetration.
     
5. income levels of local people-the richer the people are, the more consumer power is activated. The more consumer power contributes to the development of catering, entertainment, leisure, and other industries, the easier it is for websites to negotiate with such businesses, earn Honors.
     
6. Local media-the media is good at exploring locally valuable resources. To make a good local portal, you must start from analyzing local media to think about the common and differentiated strategies of competition.
     
7. the current situation of local city development-websites should follow the great development trend of Shuncheng city, along with the growth of the city, to launch a channel suitable for the actual situation in the stage, so that people can recognize the situation and should be consistent with government actions, however, research efforts can guide people's thinking and serve as consultants.
What is the breakthrough in localization?
1. Start with direct value. For example, Shanghai's developed economy leads to its catering and entertainment industry and real estate industry, which also hides the potential value of a large foreign population, this means that some people are required to guide the lives of such groups in Shanghai. The highlighted channels include: catering and living channels, rental channels, and recruitment channels. If we start with a news channel, we can't open it.
     
2. Find the commanding heights of the communication requirement. For example, reform and opening up have changed from a common society to a personalized society, and human nature has been liberated. This means that people's desires open the gap. Emotional problems and social problems increase. People must find a vent to their emotions, and only a few friends can talk to each other. At this time, the network is the best choice. Especially for urban people with relatively restrained personalities, they have found a channel. At this point: Local emotional blogs can be used to make friends in the same city.