Through keyword search Change verification 2012 Network Business Conference Ma Yun Speech

2012 NET Business conference in the closing speech of Ma Yun said "entrepreneurs to listen to consumers, listen to the market, because the market can determine the future." After listening to this remark, the company thought that for more than a year, some of the changes in our industry, in the view of business or market personnel, these changes are insignificant, but each time this change may determine the site's daily visitors, determine the market consumer demand for products.

The aircraft industry as early as 09 before almost a blank area, the domestic passenger plane is also desheng a single big, so in many regions, each place for the product's name also do not the same. Because before Desheng first put forward "visitor management system", "Visitor registration system" This word, and is the use of the form of a separate machine, the word search volume is the most, the following is a picture of "visitor management system" Baidu index of a change process:

　　

From the above, we can see that the term "visitor management system" has been maintained with a certain amount of search, the overall situation will be a downward trend.

Then to the 2010 Guangzhou Asian Games, the 2010 Shanghai World Expo, as well as Desheng Company a series of security exhibitions, have unveiled a desheng of the most advanced passenger aircraft products, as well as visitors one machine. Since the term "visitor management system" is generally referred to as a split-body machine, with the advent of one machine, "visitor All-in-one" The word began to be accepted by users, and then to "visit the passenger plane", now the "visit" of the search volume has been with the "visitor management system" close. The following figure is the search change for this word:

　　

It can be seen clearly that the term "passenger plane" began to appear in May 2012, and the same as the "Visitor management system" search for more than 100 a day today. One machine is the trend of the future, and the "passenger plane" is for one machine, the user's search behavior from the original pursuit of the use of the "Visitor management system" is gradually transferred to the word "passenger". From the above a simple example, we can understand that the market demand is not immutable, the user's search behavior is not static, we have to listen to consumers, listening to the market, because the market can determine the future.

As a member of the 2012 network, how can we face the rapidly changing market and customer demand?

　First, to maintain the forefront of communication with users, innovation to launch the market needs of products

At any time, the user's first feedback may become a hot in the future of the industry, the market at different times, there will always be a different user-appropriate products, who can master the first information who may become the industry leader. If you do not maintain communication with the front-line users, Apple will know that the tablet smartphone will become a hot product today?

　Second, to maintain a keen sense of the user's search behavior

Perhaps in the eyes of many business people, user search behavior This thing is a very simple thing, it is not. Every region, every nation has its own behavior habits, seriously with these customers do communication will have a lot of effect. For example, when the business staff to receive customer demand, you can ask where the customer came from, is through search what words to our website?

　Third, pay attention to Baidu Index, focus on the trend of change

We do network promotion may often pay attention to a word Baidu index, if the word search index is high, we focus on doing. But are there any words that don't have an index that you've been paying attention to? allow one day the word to suddenly soar. At this point, the Victoria Po suggested that when you look at Baidu Index, while also regularly on their own site to do analysis of the flow, analysis of the customer portal words, perhaps the market is there.

To borrow Ma Yun's 2012 internet Business Conference: "Entrepreneurs are interested in the future, economists are interested in yesterday, so you let a person interested in yesterday to judge the future, this is sad." "So what we do to promote is also to be interested in the data of the most tomorrow." This article starts A5, the intelligent passenger plane (http://www.fangkeyi.com) Edits original, does not retain the source, please do not reprint.