Web Analytics is an essential skill for every SEO worker, when the optimizer to get a need to optimize the site, the first thing to do is to do a systematic analysis of the site, and then find the site's shortcomings, and the site's competitors to make corresponding analysis report, point out the feasibility of this site optimization program , and submitted to the corresponding leadership, the final leadership, the combination of funds to carry on the horse. From this process to see an optimization project started on the site analysis, but also finally the site analysis.
Why to say finally website analysis? Because you are in the actual optimization of the master process, you should always pay attention to the changes in their own website and competitor changes until your optimization work makes your site rank more than your competitor, but this time it is not possible to announce that your site analytics is over, because in the field of site optimization, It's like rowing against the tide, even if your optimization project has been completed, but the site analysis can not stop, unless it is to end the site optimization project. From this point of view site analysis for optimization, is basically consistent, and it is so enough to reflect the importance of web analytics.
First, the analysis of the site's core keywords
When the optimizer takes over a specific website, the first thing to do is to have a comprehensive understanding of the site's industry knowledge, is the so-called 工欲善其事, its prerequisite, if the optimization of the site involved in the industry knowledge can not be effectively understood and familiar with, Then it is difficult to optimize the site's core keywords and long tail keywords and so on. This is the basis for refining keywords. When the optimization personnel preparation work is done, it is necessary to analyze the existing site keyword is what, in the Baidu Index under what state, is hot word or cold word. Through the concrete analysis, let the optimization personnel have a preliminary understanding to the key words.
Second, the analysis of competitor keywords
When the optimizer to find the Baidu index between 100 and 200 of the core key words to be careful analysis of the competition covers these keywords of the operation of the competitor, for those who look is cheating competitors we absolutely do not need to study, from the current situation of the Baidu algorithm innovation, this kind of site's sustainable development of the possibility is extremely low, But we also can not ignore these spam sites may bring negative impact, so we analyze the website process, we should pay attention to the site's positive publicity.
And for the normal optimization and achieved good results of the competitor's website is the focus of optimization analysis, in the process of analyzing competitors, in fact, is the process of analysis of their own website, which is complementary. In the analysis of competitors, generally follow the site structure, site content and the construction of outside the chain three elements, including Web content and outside the chain construction is particularly important.
The site structure to carefully study the core of the competitor's key word layout and site layout, is the use of the Internet is widely available free or charge template, or a unique way to create a new template, this template is not a certain structural optimization mode, is not a static web page or dynamic generation of web pages, Site map and navigation design is reasonable, only these elements for careful consideration and analysis, find similarities and differences, so as to achieve the optimization of their own website.
Third, web Analytics is a dynamic process
In fact, web Analytics is a dynamic process, it may be that your analysis today will have this kind of harvest, but if you follow this optimization pattern of continuous operation and not in the subsequent optimization of the site to continue to track the analysis of competitors, it is easy to get the site into the trap of the slow rise in the rankings, In particular, the site outside the chain and content analysis, this is a dynamic process, so need to constantly monitor, find a competitor outside the chain construction model, so as to find a better way to surpass competitors, so that can effectively improve the site's optimization effect.
In general, Web site optimization is a long-term continuous process, in this process, the site analysis should always adhere to the principle of knowing the enemy, even if the site has been optimized for success, it is still to continue to observe the changes of competitors, so that can be in the sustainable site optimization process always invincible!
