I. Cosmetics
The cosmetics mentioned here mainly refer to imported high-grade products. According to industry insiders, the retail price of the famous CP + eye cream of the world's first advanced cosmetics in mainland China is nine hundred yuan/50 ml, and the price in Hong Kong is about six hundred yuan, the cost for manufacturing and R & D is only RMB 20 or 30. However, the cost of eye cream and lipsticks sold for hundreds of Yuan for advanced cosmetics such as Xidi is lower. The cost of perfume bottles is almost the price of perfume bottles. The lethal effects of these lucrative high-end cosmetics on consumers are not as gentle as the beauty in advertisements.
Ii. Daily Chemical Products
In general daily chemicals, the biggest profit of personal cleaning products is. Take toothpaste as an example. The cost of 120 grams of toothpaste is only five cents-whether it is sold for a dozen or a dozen dollars. While our daily life consumes a lot of shampoo water, the profit is even greater, and it is definitely not under the toothpaste-think about the advertisements filled with shampoo water on TV to understand. When it comes to injury, I have to make a fool of the Chinese people and boast about an ordinary cleaning product as a health care product. Isn't it a harm to our IQ?
3. Drinks
Among all the drinks, non-carbonated juice drinks have the largest profit. The retail price of a few yuan in the market is only one tenth of its retail price, and the cost of cans is nothing more than that. To put it bluntly, the cost of some drinks is almost the same as that of perfume. Of course, if we need to strictly measure the beverage cost, the logistics cost must also be taken into account. However, the profits of beverages are extremely high.
Iv. Liquor
We can see how high the liquor profit is. In the past few years, CCTV Advertising Standards were monopolized by alcohol companies almost every year. One year, qinchi liquor was even more shocked by a large satellite when it snatched the ATE gold segment advertisement king. If there is not enough profit, which company dares to do so. Some time ago, we were confused about the huge profits of liquor because of the high cost. In addition, don't trust how many years old liquor some liquor are called. manufacturers don't have the patience to make it for so long, but they just use some industrial catalyst to speed up the fermentation process. When you are half-drunk and half-awake, the damage that the wine master has given you may be painless.
V. Health Care Products
Health care products are already familiar to Chinese people. From the moon god to the brain platinum, there is actually no health care product that can really play the effect of the gods declared by the manufacturers. Due to fierce competition in the industry, the profit of health care products is not as good as before, but it is still a typical profiteering industry. Although the premium fishing for advertisements on TV is an American formula, the price of less than 200 yuan is lower than the cost of 10 yuan per box, it is clear that the profits still account for the largest share. Different from medicines, health care products not only have relatively low R & D and production costs, but also do not have to be responsible for the effects. They can be sold as long as they are not faulty. Manufacturers with high profits can accumulate considerable wealth in a short period of time. It can be imagined that platinum has not received much real gold or silver in recent years. In fact, the harm that health care products do to us also includes the heartache after we find that there is no effect.
Vi. Medicines
Everyone knows about the profiteering of medicines. In the eyes of ordinary people, the profits of medicines should also be the highest. But this is not the case. Compared with the above industries, drug equipment, plant and R & D costs are much higher, and the R & D costs of imported drugs are indeed higher than those in China due to high wages and other reasons. Although the active ingredients in medicines are not worth much money to tell the truth, after three or five hands, the price of medicines is as high as Sun Wukong. We all know some potential rules in the alcohol industry. For example, when Yin liufu cannot be sold, the winery can register a brand of Fu Liuyin to continue selling old wines, in fact, the pharmaceutical industry can do this after some drugs are eliminated. To put it bluntly, the high profits of medicines can also be accepted if they are used for R & D. What hurts is that the high profits of medicines are often used in kickbacks in various stages. This is the most depressing situation.
VII. Communications
Among them, mobile communication is very profitable, and a typical investment will benefit for life. As for the cost of maintenance and operation and the profits it receives, we can still use profiteering to describe it. In addition, with such a large user population, the profits of the communications industry are even more impressive. The number of text messages sent and received nationwide during the Spring Festival is hundreds of millions, and the profit is really a job. Looking back, the telecommunications industry has suffered the longest harm to common people. I remember an old neighbor installed a phone number at the first installation cost of 5000 yuan and paid the monthly rental fee every month. Later, when I heard that most of the foreign countries do not have a preliminary installation fee, I can't believe it.
8. Software
For a set of genuine software, the manufacturing cost of each CD is a lot of money, and the cost of high-end software plus packaging is at best a few dollars, but you don't know how much it costs.-Hundreds and thousands of dollars can be sold! Of course, the price of software cannot only depend on the production cost. Because the larger cost comes from R & D and design costs, it is very different from other traditional products. However, it is undeniable that the software industry is still a very profitable industry, otherwise Gates will not be the richest man in the world-the familiar Windows 98 has been sold for nearly eight years, removing its huge R & D costs, it's enough to make dozens of Win98 more. Another more important reason why Microsoft feels hurt is its monopoly operation.
9. Small Household Electrical Appliances
Compared with air-conditioner color TVs, small household appliances have much lower costs, but their profits are the highest. Ash Lipu is one of the big companies that started out as a small household electrical appliance. It is estimated that the brand's 2000 yuan razor manufacturing cost is only about two times higher than the price of 200 yuan razor, but it can be sold to ordinary products at retail for dozens of times. You said that the profit is not high.
10. Real Estate
Profit: 10, damage first. Compared with the above industries, the real estate profits seem to be lower, but the real estate sales are easier and the sales are extremely huge, the most important thing is that low investment (basically relying on the funds of buyers and banks, as well as the funds provided by contractors) is highly efficient. Therefore, the fortune and wealth functions of real estate are the most powerful. Let's look at the annual fortune list of Hurun, the share of Real Estate merchants is more than a year in a year, which is enough to show that the real estate industry is very powerful.
In addition, compared with other lucrative industries, the real estate industry has the most serious harm to the common people-because the profits of telecom are higher, the annual expenditure of every household is limited, and the telephone fee can be less expensive; imported cosmetics are expensive and can also be made in China; toothpaste is cheap and easy to use; drinks are expensive and can drink boiled water; liquor profits are high and not daily necessities; many people can reimburse or take part in medical insurance for medicines. Health care products have a poor reputation and are dispensable. software is not required to be purchased every day. Small household appliances are expensive even when their profits are higher... But the House cannot survive! It must be paid for rent. The key is that only one house can take all the wealth of a person's family for life, and the house slaves cannot even turn over forever.
Real estate profits not only hurt people but also other industries. Many people have unlimitedly compressed most of the non-essential consumption behaviors before buying a house. Some consumption behaviors have to be forced to make helpless changes. You can see:
Overseas travel has changed to domestic travel
Long-distance travel has changed to suburban short-distance travel
The private car is changed to public transport.
Watch movies and watch pirated discs
Changed clothes to wholesale
Plane changed train
Dinner and chat
Visiting relatives and modifying the video...
These changes in living habits and consumption habits almost all have a direct impact on other industries. Many of the so-called shopaholics once they buy a house, they instantly become a good daughter-in-law with diligence.
It is said that consumption has promoted social development. However, since we became a house slaves, we did not even have the ability to consume the data as before, and even ordinary people who haven't bought a house did not dare to consume the data at will, desperately saving money to make up for the first payment of the house to buy a house, the travel is free, the hotel is free, the TV is better, and even the wedding of friends and neighbors who are supposed to attend is free... All affordable consumption should be avoided, so how can our social economy develop? I think it is only to make the real estate industry stand out! I hope that some real estate companies with a sense of social responsibility should think about it. If others are too poor to die, how many rich are you? Is that interesting? Besides, when you leave, these wealth cannot be taken away.
Not long ago, one of my friends and I complained that his boss had become more mean than before in terms of money. His original words were as follows: Brother, since our boss bought a big house, he had a comfortable living, but he was much less angry with our employees than before. No, people who haven't bought a house are also affected by real estate. Because his boss had to cut down the bonus and benefits for his employees after buying a house, he suffered more pressure than before.
However, sadly, why do so many people create conditions to buy a house even if they have no conditions? It's not because of soaring house prices-many people are eager to join the house buying army only because they are afraid they can't afford it now. If the house price is relatively stable or increases slowly even if it is acceptable, I think a lot of people who are not in a rush to buy a house can simply wait and buy a house again...
In fact, I would like to say this in a bid: Dear real estate developers, can you be gentle to avoid repeating the same mistakes of the bubble economy in China's east neighbors? Is it your tenderness that I haven't understood yet?
Source: Oxford management comments