Understand, your app life, do not understand, die!

recently, some developers, start-up companies and I viyi88, consulting some of the things about their own apps. The most likely question is: "How does my app promote increased downloads?" "and vowed to say that their app is doing very well, just don't know why the download is so low." Although is free occupation, but is not every day, so please do not after 12 o'clock in the morning still hair, seek brother to rest.

At the same time, I also found that these are simply obvious problems for some developers, entrepreneurs, it seems difficult to summarize the cause of the problem. So I feel that I want to build an app circle of inevitability, because people and vision is the key to success, sometimes even if you try to Chibevan times, is futile, because the method is wrong.

First, logo and name are your software's life gate

The first goodwill, is based on the logo, the name if very creative, but also to attract users. Why there will be "love at first sight", rather than "two see loving", this is the initial emotional feeling. In social situations, you also know that if you have a bad first impression on someone, then you have to spend a lot of time trying to change that idea later. But on the Internet, users will not give you too much time, perhaps less than a second, scan the app list, see a good logo click to see. Of course, the software name can "Forget Wensengyi" the best, or take a strange name is also good, you all understand.

Second, the download volume is not important, retention is the most important
10,000 downloads per day seven days after 1% and daily download 5,000 retention 10%, who do you choose? Well, if you're not trying to download the show, it would be wise to choose the second one. Large downloads are a benefit and an advantage, but it does not bring the stock to your app. The inflow is important, if the outflow is too large, the stock is almost nothing, so there is no point. and improve the retention rate is the way to improve the stock, how to improve the retention rate, brother small revealed that the retention rate and product design.

Third, comments than you spend money to promote the important
What is word of mouth? Is the good comment more is the word-of-mouth (Lu Xun said: ' There is no word of mouth, people said more, it became a reputation. ' Well, it doesn't seem right. Although now has the feedback function, you may really care about the user's feedback, the daily brush user's comment, actually this does not need. Experience is limited, or pay more attention to some bad comments, praise on the silent bear on the good.
So you will say, there is no use of praise, users download sometimes do not look at the praise at all. Well, this is your ability problem. Praise is the affirmation of your products, in fact, improve the retention rate can take advantage of the comments, let the developers use your app to see other people's comments. If you don't understand what I'm looking for, then join the app-building community.
Comments are word of mouth, focus on comments, and focus on app life.

Brother is thinking about building app circles, absorbing app-related products, technology, marketing of cattle, but also big guy, VC settled together to discuss sharing. Interested can contact me viyi88.

Brother 1988
Viyi88,app Product Promotion Marketing real-combat coach. More dry article push, you can pay attention to the public number Vjiazhi, do not miss the brother of any dry.