User research: The user's attention distribution at the horizontal level

Original: http://www.useit.com/alertbox/horizontal-attention.html
Translation: http://web.woai.com.cn/horizontal-attention/

My previous column discussed the vertical attention distribution dimensions of the Web ( which I haven't even had time to translate). In short, the first half of the information that goes into people's horizons is more information than is hidden in the following section.

Here we have a 90-degree turn to see how the user's attention is distributed at the horizontal level. With our previous collection of databases, it is easy to find that users in the Web browsing, from left to right attention to allocate weight:

In this chart, the horizontal axis of each section represents 100 pixels, and 100% of the ordinate indicates that the user browses from the left to the time of browsing.

People spend more than twice times the right time on the left, and they make a natural choice:

• The left half took 69% of the time;
• The right half took 30% of the time;

The remaining 1% of the browsing time is spent in the first browsed 1024 pixels, some information can only be seen when the horizontal scrolling, this information suggests that we should be able to fixed the horizontal bar, to avoid horizontal scrolling (Error #3 2002 (not yet translated ~)).

The information we are talking about here is actually over the screen on the right, rather than the literal "below". On the other hand, if you compare horizontal and vertical browsing, the vertical user will probably skip over 20% of the information, and in the horizontal direction they will simply ignore about 1% of the information. (I think, in fact, up to 20 times it's bad for the horizontal wheel, because it really bothers the user and attracts less attention.) ）

Our research uses a 1,024x768 display. With larger monitors, we want to spend less scrolling to see more of the right side content, no matter what the normal mode below is the case.

The leftmost part usually includes a navigation bar, so it's no surprise that its focus on growth after 200 pixels, plus the 300-500 pixels that are most watched. As we tracked the study from our line of sight to F-pattern of reading Web content (yet there is no translation of this article ~), people often start by focusing on the main content area of the first row.