VC Designer to enter the six months after the work experience

To December 1, I came to swim VC for half a year. As a web designer, it is a valuable experience to work and study in such a professional team. Thank the leadership in the professional guidance to me, colleagues in the work of my selfless help. After six months a large number of official website, special topics, advertising design, they have accumulated some experience, changed the previous design ideas. I am very glad to have the opportunity to talk to you about the pros and cons of my experience.

　The change of > Thinking

In the previous work, I will receive different design requirements every day, is generally based on the UE or document start heap material, just according to their own aesthetic to do the page "good-looking." The result is the confusion of visual relationship, the focus is not clear, communication information is not in place.

Design is not to engage in art, the purpose of the design is to accurately convey information to target users. What should we do in the first step after receiving a demand? Let's share my work ideas, first consider what this page is about and what it wants to achieve. Then see the UE structure can express this problem clearly, what can optimize the place, what kind of material can highlight this topic, plate, tone, font ... In the mind there is a preliminary idea, at this time from the importance of doing a sort. I want to do this at least to ensure that the finished product can achieve the requirements of the purpose, logic and level is clear.

The problem of color application

Before my design color is very big problem, color use stifleness, show dirty, flower and disorderly phenomenon is serious. It was later discovered that the root of the problem was the constant inertia of thinking, not thinking before the design began, lack of overall planning. Before the work of the heap material phenomenon is serious, that is, the demand side to provide the material first to the page pendulum, and then find some light effect or pattern material superimposed to the top, a look is very visual impact, resulting in the result is the color can not grasp. In fact, the starting point of this approach is wrong, with what kind of material should be based on the need to convey information on the page, can not rely on personal preferences or pure pursuit of a visual effect. The form is to serve the content, and the color is the same.

Know your own shortcomings, now do the design before the brain to think about, what kind of tone can and to convey the information more closely. Stand on the user's point of view, what color can make users more comfortable to look at. The main color, color, and the use of complementary colors should be in advance in mind. At ordinary times to see some excellent design works, analysis of other people's color. This is a much better page than it used to be.

Negative case: The color is dull and dirty.

Positive case: Bright colors, prominent themes.

Picture structure and form

Sometimes we are accustomed to planning the students to provide the UE map, just to the UE of the line draft graphics. I often repeat this work, and later found that the effect is not good. Because as a designer, in the picture structure and image thinking should have more imagination space, after all, page design is completed in the hands of designers, designers themselves more understand what form can increase the performance of the screen. Of course, these should be based on the need to fully understand, so I think in and planning to fully communicate with students under the premise of their own ideas on the UE to make adjustments is very feasible. Here are some examples I have encountered at work:

This is an Activity summary page, if according to the UE plate design will appear some rigid, the character and the title, button between the lack of relationship. The demand side provides a character material, the quality is not high, the individual feels the character dynamics also is not suitable for this topic.

After the discussion with the demand side, change the real person, enhance the impact of the page. The plate has been changed to make the title character and button more tightly knit. Tone and sword on the net to maintain the same (demand side requirements, individuals think if the red festive tone effect will be better), the button with large red to enhance the atmosphere of celebration.

This case and the last similar, and the editor together with the demand side of communication for people to set, with the dynamic design of the characters divergent shape of the button, the main body with dark red and fireworks to reflect the carnival atmosphere. The disadvantage is that the people's feet on the plank appears abrupt, the surrounding environment can not cooperate with.

Shadow Sword's fashion theme, mainly introduces the fashion in the game, prompting the player to recharge the purchase. From the UE, the square structure is rigid, it is difficult to arouse the player's desire to buy.

After thinking, look at some Taobao cat's electric business page, the UE structure to make adjustments. With red diagonal bar to do background to enhance the dynamic of the page, the main button is also made oblique, indicating text moved under the title, enhance readability. The hue continues the red and white lines of the Shadow Sword, and the buttons you can click are highlighted in yellow.

　　Improvement of > Design Skills

Through a lot of concentrated page design work, I also made some progress in half a year. such as color, form sense, detail processing, than before the improvement.

Picture Hierarchy Relationship

This is the June when the first time to do a topic page, a lot of questions. Visual focus is not outstanding, the level of confusion, screen trivial.

This is the latest to do a Christmas theme, form and a similar, title + Character + TAB toggle. The picture relation and the effect is bigger to ascend than the previous one.

Overall atmosphere of the picture

Sword Hero Official website Change skin. In conjunction with the Battle of the Wild Goose Valley version, the background of the Chinese traditional peaks cloud, tonal use of low purity of dark gold, trying to create a decisive battle on the eve of the feeling. The title uses the Chinese ink art word combination splash blood effect. Character part of the superposition of dynamic blur and light effect, theme color block with dark red to enhance the sense of war.

Through the official website small survey data to see, after the skin after the knife Sword official website users like accounted for 58%, generally accounted for 28%, do not like accounted for 14%. Most players still agree with this set of designs.

Title Font Design

Improve on the details of the production. Advantages: high degree of font design, more satisfied. Disadvantage: The topic of modern sense is too strong, and the background of the game conflict.

Font design more natural than before, gestures interspersed harmony.

　> Develop good working habits

Peacetime work is very busy, time schedule is very tight, develop good work habits can effectively help you save time, improve work efficiency and quality.

1. Often browse the same industry design website. We usually browse a large number of design works, see a good design or function screenshots to save, need to do similar page effect when convenient reference.

2. Set up the material storehouse. I made a special effect (such as font, small decoration, special border, etc.), save the PSD file for easy reuse.

3. Summarize in time. To develop a habit of summarizing can avoid making the same mistake many times, and it also helps to inherit the advantages of your own design.

　　> Conclusion

Web design is a hand-brain combination of career, work there are bitter and happy. I believe that as long as the usual earnest work, diligent thinking, good at summing up, everyone will make progress. Sometimes looked over to see the work of a year or six months ago, feel how so poor ah, we must have this experience. It is a good thing that we are constantly progressing and growing. When you make a work of your own satisfaction, you will have a sense of accomplishment. Can you make a perfect design when you have all the design skills and theories? I don't think so, design also need to create and inspiration. The ultimate technique of possible design is to observe, experience and comprehend life.