The "2009 Second Annual New media marketing conference of yiguan" sponsored by yiguan International was held in Beijing on September 1, November 5. At the annual meeting, six awards were awarded to yiguan "2009 enfomedia award New Media Marketing Award. Guests from advertisers, marketing agencies, marketing platforms, and other industry chain gathered to comment on the core value of new media marketing and discuss the future development direction of new media marketing. Senior Internet professionals at home and abroad also attended and gave speeches. As the only designated Weibo media, the largest Chinese Weibo website, aliyun.com conducted live broadcast reports.
Li Xinke, Chairman and President of huizhong puzzle, Huawei, general manager of win-win interaction of gravity group, Li Zhi, Senior Analyst of yiguan International, this article describes the marketing revolution in the New Economy from different perspectives of marketing agencies, advertisers, and third-party market research institutions. Representatives from different industry chains, including chuanyang technology, fanzheng technology, Suishi media, successful marketing, China Electronics and Equipment Corporation, Kaspersky, hexun.com, giant, and hangmei media, through speeches, text message interactions, round-table interactions, and other forms, we have discussed the value provided by new media.
Students posted live video reports on the meeting in a vivid and detailed manner on Weibo, sharing the live video of the event with the majority of netizens. As the most popular topic on the internet, micro-blog has once again become the focus of attention. The "micro-Media" live report form has become the first "broadcast platform ", its simple and quick method was once again recognized by the public. As the only designated Weibo media for this conference, there were more than 10 million netizens paying attention to this event on the Internet.
Yiguan International will hold two new media marketing annual meetings in Beijing and Shanghai over the 10 years of its establishment next year to promote the faster and better development of China's new media marketing industry.