Website Optimization-about recent changes to Baidu and Google search engines)

Recent changes in Baidu

I. Quick indexing of new websites,24It is not uncommon for websites to be indexed within hours;

2. higher requirements for website originality and obvious improvements in levels;

3. The emphasis has been placed on improving the page weights of related content such as Encyclopedia, pictures, post bars, know, dictionaries, and youah. The content of Baidu products is displayed on the first page, in particular, Baidu encyclopedia and Baidu pictures (Baidu pictures have a lower weight than Baidu encyclopedia, but are of the same status as portal sites );

4. downgrading the import link for forums and blog sites. The forum signature has no effect on Baidu;

5. portal site weights are important. This isAlgorithmAdjust the most direct performance;

6. Pop-up advertisements on the website, manyJSCodeExcessive two-way links for downgrading, excessive export of one-way links for downgrading(It is Baidu's attempt to prevent cheating on recently linked transaction sites. Please note that the problems with industry portals and old sites are not serious.);

7. The keyword ranking of the new station is restricted. This policy leads to a large number1-3The keyword ranking of the new site in the last month is large;

8. In keywords, Regional Websites rank top;

9. Thursday is a big update and10Month15And some site keywords fallNPage

From this point of view, if Baidu's ranking is well optimized, it is necessary to clear pop-up advertisements and some advertisements irrelevant to the website content, and do not collect other website content. The most important thing is that, do not buy links or black links. It is harmful to do more links. (someone may scold me, but I still want to give an example,58The number of connections made by classification information is also well-known in the industry,NMultiple keywords are originally on the homepage, but on Baidu10Month15DayMost of the keywords have been adjusted. If you don't believe it, you can refer to the ranking data ).

Recent changes in Google

According to foreign media reports,GoogleWhile launching the lab version of the website administrator tool, we quietly removedPageRank. Although Google toolbar has not been officially removed at this timePageRankBut it is no wonder that this rumor has triggered an uproar in the industry.PRIt should be adjusted by the end of September and the beginning of October, but there is still no audio message.

Why does Google want to getPageRankTo open the knife? There are indeed too many peoplePRThe value is too important.PRThe keyword ranking of websites with high values will naturally move forward, thus ignoringThe really important factor is content and original content.,Regular updates of original content.

Google has been consideringWebsite practicabilityIncluded in the criteria for determining whether a website is good or bad. This time, the crawler statistics were removed.PageRankPart ofPRWhen a website with a high value before a search engine cannot provide visitors with useful content, the website will also become meaningless to the search engine, the biggest value of search engines lies in providing valuable information to users.

All websitesPRThe value is determined by the external links of the website. Does Google cut down the ranking factor of the external links? If external links are not ranked, what else can we do for the website? So it still existsSeoIn this industry? Isn't itSeoIs it about to fade out of sight? These are not final yet, but we must be certain that the search engine has always been offering protection for those websites with a lot of value and original content, no matter how Google finallyPRConclusion: we must always stick to the following points: content, original content, and regular updates of original content.

Now, we are concerned that if Google does cancelPageRankSo what will replace Google'sPageRankTo become the new darling of the website wEight algorithm? This will be the new focus of discussion in the industry.

In recent changes made by Baidu and Google, we can see the adjustments to the Friendship link, black links, blog links, forum signature connections, purchased links, and links are not as suitable as possible. You only need to ensure long-term stable cooperation and website links related to the website content, to15It would be better, or else it would be like58In the same city, the website is denied due to the crazy friendship link.

Of course, the most important thing is to know: the original content is really an important factor, and you should go to the original, all the irregular "Seo", search engines have relative rules, the so-called "one foot high magic feet "!