Website SEO caught the hot spot on the traffic

In recent years, Taobao, Beijing-East, when, excellence and other leading development of the consumer mall is menacing, all statistics without exception shows that the majority of female consumption groups. Many stationmaster also sees the huge potential of the female market, so the female net is springing up like a mushroom.

The most important thing to retain users is the content of the website, so what is the content that users really like to focus on? What are the requirements of the main user groups of the site? I think these questions are the concerns of every webmaster now. I as the seven-Li female network of women to share seven Li growth experience, anatomy of the success of the female station kingly, published some of their own humble opinion, hoping to give you a new idea. Our focus is "user, traffic." Because the hot topic is always the core goal of Women's station, as long as the hot spot caught the flow, only to retain the user site can be long-term development, will have a steady stream of money!

How to catch hot topics:

I believe everyone is very clear, the current flow of female stations mainly have four aspects: Search, Web site navigation, outside the chain, promotion, search for the flow of imports is the most cost-effective, but also let the webmaster the most headaches. And the search key words are closely related to hot events. So still have a keen sense of smell, the so-called "hot" is that you caught this "point" will certainly be "hot"!

Example (a): In the 2010 National Day period "Xiao Yue Month" is a well-deserved man of the year, seven Li Nets with keen observation, seized this hotspot. One day of search to reach the tens of thousands of, to show you a data (October 8, 2010 Short Month Search flow screenshot)

　　

This hot-spot event lasted several days, 8th a day brought tens of thousands of of the search volume, then a few days down? This is just one of the hot spots, if the webmaster also caught a few hot spots and search are ranked in front, then the search brings a considerable amount of traffic.

In hot spots, women's attention is more of the entertainment of this piece, such as these days hot entertainment events than the big S wedding, big S by Taiwan media shelling, Lin Feng intimate photos, Hunan TV "temptation to go Home" and related starring and so on information. Some webmaster will say that Baidu search in front of the portal class is such a high weight of the site, this is mainly to see the site's editors how to grasp the keyword, the portal station weight high, search has advantages, but does not represent the portal can occupy all the search keywords.

Example (ii) Special hotspots: Special hotspots are persistent. For example, the keyword "December 21, 2012 3:14 P.M. 35 seconds." The figure below is a screenshot of this keyword that takes only one day to bring to seven female networks:

　　

This time in 2012, so before this, there will be a lot of people curious and search, especially when there is a large natural disaster in the world, people will associate with the Mayan prediction predicted 2012, the suspense. (originally the word has fallen, but because of the 311 earthquake in Japan, so people think of 2012 of the prophecy, the word was found again, later if there is any natural disaster and so on will have a lot of search.) Here we use everyone's prying desire, to catch the viewer's mentality, the trend of publicity, promotion, and then in the title when the application search engine, catch the keyword, long tail words, this is to let you seize the key to traffic!

Since it is a hot event, the most important thing is "catch" hot speed, which requires the editor to have a keen observation, usually spend time to major websites to learn from, and then to understand the latest fashion information, and user needs, social development trends and even with the international link. Collect the topic which the user is interested in, corresponding the visitor's demand, the website can accumulate to the user. Make your site like a dessert shop, in addition to a classic taste, but also need to inject new features, create a unique charm, meet the needs of more users, grasp the taste of the public, to attract his heads, in order to let everyone fall in love with your site, and introduced to others.

Article by seven Li Female net original, reprint please indicate the source www.7y7.com