Why do you know strangers? Stranger, what's the first thing to talk about?

Starting with the new project, start thinking about the question: 1-what drives us to meet strangers? 2-How can you achieve your goals efficiently? 3-What are you going to do when you get to know them?

1-What drives us to meet strangers?

1. Direct interest-driven, access to help: The existing circle of friends lacks a certain trait to achieve a certain benefit, to achieve a certain purpose. Example: Margin creators, matchmaking love Platform
2. Emotional drive:
   • Find the same kind, banish loneliness; take same for example.
   • Show individuals, gain recognition and achievement, take a variety of interest communities, online games for example.

Whatever it is, it is not available in the circle of acquaintances, or is not encouraged to fight, or even awkward, and therefore resorted to strangers. (Close to the strange opposite sex may, therefore, Mo Mo is called "The gun artifact" is not difficult to imagine)

Further, finding strangers, and circumventing acquaintances, is more of a hidden need.

2-How can you achieve your goals efficiently?

Based on the above discussion, all kinds of acquaintances or all social software import contacts, social relations this way, for "find strangers" the purpose and psychology, basically does not apply.

So Momo took lbs, looking for nearby people, which is a dimension of looking for strangers: nearby strangers have the possibility of further contact as soon as possible. "Drifting Bottle" is also a way to explore the interaction of strangers. Same took a channel way to gather people of interest through a topic.

In the dimension of strangers, demand and purpose become direct, not cold. Xuan, no worries, straight to the subject. -I just want to find a business partner, directly from the entrepreneurial project, start-up demand. -I just want to find the wedding object, from the object request, the marriage request to start. -I just .....

In other words, based on the needs of strangers products, first show you can meet my needs in the place, and then talk about the other. For example, the same is the stranger friends, due to the different needs of the subdivision, the product's functional focus is not the same: Mo mo inside, photos and location is very important; century good edge inside, photos, family, income is very important.

3-What's next?

Don't go too far. A product that cannot simultaneously accommodate the needs of two contradictory roles of strangers and acquaintances. Otherwise it is Sibuxiang, who can not meet.

To give a small example, the stranger Platform of IM, how many people will only say such a word, add me/qq bar:p.

So what we're going to do is find the ultimate in the "strange" way: to make ta faster and more comfortable to meet the most critical requirement: how can you get to the person who can help you faster and more accurately? How can you be more satisfied with your vanity, the sense of accomplishment, the expulsion of loneliness?

How to do, still need to ponder.

A product that takes a stranger attribute to user attributes needs to address two key issues.

Efficiency & Trust

So what we're going to do is find the ultimate in the "strange" way: to make ta faster and more comfortable to meet the most critical requirement: how can you get to the person who can help you faster and more accurately? How can you be more satisfied with your vanity, the sense of accomplishment, the expulsion of loneliness?

Thinking Summary:

1-Solving a stranger's first words is essential for efficient meeting of needs.

• Strong purpose demand: the first sentence should be published directly to the purpose of the demand, for the public or a specific object.
• Emotional needs: For the user to imagine the first sentence of the scene, please eat? About seeing a show? Comment on a topic? And so on, before we can naturally engage in dialogue. Otherwise, only those who want to have an X-ray have the power to harass a stranger ...

So the heartbeat despite the UI is very good, the interaction is very new, but I will still uninstall. Because I know xxx and I have a lot of hobbies agree, then? Am I going to suddenly find a sign that I don't really know? Talking about what? Another stranger phone application, next to each other, is said to be 35:1 of the male and female ratio, is also very active, why, you can imagine. This is from the other extreme to explain the strength of the just need.

2-trust comes from the need to meet again and again. So reinforce the first step and show it.

• Stage One: Show the demand to meet the quantity: XXX people have realized the desire here, XXX sub-line activities have been held;
• Stage two: Based on data precipitation, to the user reputation rating.

　　The following is a summary of product information.

Heartbeat

Match friends by interest tags, choose by heart or Point X, and only automatically match as friends when the two sides flop each other.

The most wonderful part of the heartbeat is the matching part. 1) Let you choose your own interest tag (dimension)

Heartbeat 1.jpg

Heartbeat 2.jpg

2) According to the label to recommend the person suitable for you:

Heartbeat 3_ copy. jpg

However, such a good match, but still defeated in the "first sentence" above. I followed you, and then what? No, then.

Micro-poly: compared to mo mo with "people"-oriented characteristics, micro-poly has a stronger "event" attribute. Social initiation is not "I'm going to talk about someone", but "I'm going to do something and I want to give it to the right person" – in the case of Coke, it's a "pre-purpose" type of socializing.

　　start with a stranger's social needs , rather than just looking for someone. When most people feel lonely and bored, the first thing to think about is to do something (find someone to bubble, shop, eat, about X, etc.) instead of seeing someone (this happens in an acquaintance scene).

Take collective activities as an opportunity to create initial connections for users, while filtering out most of the invalid "hooking up" from the dimensions of interest, geography, and gender. User evaluation system to shape new people.

Two-degree network interactive virtual Gifts Women's incentive mechanism (similar to YY) and public comments cooperation, the diversion

Guest: Many things do not want to do, but can not find the right person. For example, most of the night want to go to Houhai boating, or sudden neurotic, want to ride a lap of big North Capital, want to every Friday about a few like-minded friends running together ....

One-to-many forms with offline activity as the main unit, shake a shake to see nearby activities accumulate credibility through activities, resolve trust issues without iOS version.

Pogo See the show: First, to create a rock and roll for the backbone of the performance of the database; second, to create a music fans in which the free exchange, speak freely of the online social environment.

Take a performance as an offline event to aggregate the people of interest. People can make speeches based on the event, or private messages and socialize.

Find PO friend 2.jpg

Get around: Build a value social platform that enables people with a certain area of expertise to realize their personal value, while enabling users with specific needs to discover the "experts" around them, something that the Android,ios version is developing.

Skill needs trading platform, find side-time opportunities/ask strange experts for help/study through fee escrow, arbitration and other ways to enhance credit currently seeing the hottest is about models and photographers

In the event of a user taking a photo or recording a video, the system randomly sends it to 100 people. received by the person handling this "drifting bottle" is also simple, like can add attention, do not like to turn over, of course, can immediately reply to each other, the form can also be a picture, a video, or a few words.

To randomly issue a topic as a unit, let strangers have something to do.

8PM: Short video instead of photos, after mutual attention can start chatting

Users record a short 8 seconds video (can be uploaded from local video), fill in the basic user information, you can view the people around. Using the mechanism, the same use of Tinder this way you love me, users can show the short video point "X" or "Love" (also can swipe left and right), the two sides point "like", you can send text messages, temporarily do not support image and voice and other rich media functions.

There is currently no iOS version.

Tenderness: workplace social apps that focus on two-degree connections

Import mobile phone number relationship, real-name dynamic and anonymous gossip, see a lot of recruitment or job requirements. Very active. Tenderness is no longer a social thing for strangers, and a reference to it.

tenderness. jpg

XXX: Social apps that focus on two-degree connections

Import a social communication relationship (Weibo, etc.), and then initiate a chat. There is currently no search on iOS.

xxx. jpg

Why do you know strangers? Stranger, what's the first thing to talk about?