Xu Zi rain: website keyword formulation strategy conversion rate is the King

Hello everyone, I am the Phantom of the Rain. For the optimization of the site, back and forth has been more than ten, for the optimization of the site really more or less have some experience, experience is not hidden in the heart of the secret, experience is to be taken out to share. For the optimization of the site sometimes we really can not simply use the keyword ranking to illustrate the problem, these are not the key, because sometimes keyword ranking is good, and does not necessarily have a high flow, with the flow does not necessarily make much money, then customers can not earn money will not be so satisfied, Not satisfied then you this optimized keyword even if failed. This is one of my defining logic for the success of my optimized site. Below I will the website keyword formulation strategy by the row a detailed introduction, mainly from the key word conversion rate to give everybody to introduce how to optimize the website keyword.

1, the establishment of key words to see the company positioning!

The first thing a company wants to do on the web is not just to pay attention to a portion of the big stream market, but also to stand out in the big stream market, so how do you do that? Here's what I said: Give yourself a position.

What's the point of positioning yourself? The idea of a dummy is to identify a core theme that we want to give ourselves, and for a website. In fact, in general, a company chooses to do a website, its core theme is very clear, for example, our company is selling toys, then certainly our core and toys related. But do we all have to do with toy-related words? Not necessarily, it's going to be about real things. We say the positioning is actually for the site to determine several key optimization keywords, or for example, a lot of the boss in the Web site is not really understand the time, the beginning will catch big greed, what words should be set as the key words, such as a boss just do toy wholesale, then we will locate "toy wholesale", " Toy wholesale Manufacturers "," Toy wholesale prices "and toy wholesale related to the key words, you a manufacturer of toys if you also do retail, not not, but will be very tired. Because if we position "toy retail" Such keywords, the user may be large, but the time spent on the above may be much larger, conversion rate will be much lower, this is not a cost-effective choice.

2, personal blog as an example to analyze the importance of positioning!

Here I tell you about my own fine smell rose Blog example, I this blog positioning has been not accurate, conversion rate has been very low, after a total of three times after the positioning is a little clearer.

First time positioning:

Before the earliest time to open such a blog is to let the blog in our local SEO to get a good place, I am Hubei xiaogan people, so everything is located in Xiaogan, such as Xiaogan seo, Xiaogan website optimization, then less than one months to do it, feel the word is very simple, also no meaning, The important thing is that no one came to me to do optimization, to the first will not have much traffic, the customer is not to mention, so I have to change the theme of the blog.

Second position:

After the choice of direction, I put the blog does not look at an area of SEO, but focus on SEO and net earn original blog, keyword selected seo net earn, seo net Earn blog, and so on, my starting point is to introduce some of their own SEO experience, and for you to introduce some SEO net earnings experience, And did a period of time after "SEO net earn" "SEO net Earn Blog" These two words already the first page, but then I found a problem: very few people will go to search "seo net earn" "SEO Net Earn Blog", not to mention this word to my blog to bring how much traffic, customers can not find me from inside the blog.

Third time positioning:

After serious thinking, I decided to relocate to my blog, but the deviation is not too big, because I found before my idea is not wrong, my idea is correct, but I choose the direction of a little deviation, a lot of friends for SEO or very interested in, And how to make money through the SEO problem is quite necessary for people to do guidance, so I again to their blog positioning in the "SEO to make money," such as I wrote in the blog in front of an article "a very good SEO money-making project: Soft Money", by everyone's praise, here is a small advertisement, Interested friends can come to sniff the rose blog to stroll!

3, how to determine the key words of high conversion rate?

For a company to improve the conversion rate of the site, for some accurate keywords is very important, here is what I want to introduce to you: How to determine the key words of high conversion rate.

A, hot word focus grasping, long tail insist to do

For our site to choose a hot word will certainly have a very good conversion rate, do a hot word ranking, directional flow certainly a lot, such as diet pills if which site can do home page, that flow is quite amazing. But a lot of times it takes time and energy to make hot words, but the long tail keyword is not the same, long tail keyword as long as we are good for the content of the page editor, the page of the keyword layout, the page of the chain for construction, this long tail keyword ranking will be very good, the need for time period, Rankings and directional traffic will also be good. For example, "What kind of diet pills?"

The bulk of this flow of traffic may be directed traffic.

B, focus on the analysis of user psychology

For a keyword conversion rate is high, the key is the user how to think, their thinking habits are what kind of this must be understood. For example, or a weight loss of a user, he will certainly want to search the time to know how to lose weight, how to lose weight quickly, how to lose weight and so on, we just grasp his psychology, and then according to these psychological factors to develop corresponding keywords, so that users better and faster to find us. Here also to the site's traffic statistics for a serious long-term analysis, so that the user conversion rate of the word really for me to use.

Well, this article is relatively long, every time when talking about keywords will think a lot, here is introduced here, want to communicate with my friends can add my qq:843745641

This article by Xu Zi Rain, DNF game Introduction (www.166122.com) The net arranges to publish, welcome everybody reprint, reprint when please retain this link, thanks the cooperation!