A brief analysis of the six steps of a successful forum marketing

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Network marketing can be divided into: soft marketing, blog marketing, Word-of-mouth marketing, forum marketing, forum marketing as a traditional marketing method, can become the main channel to support the promotion of the whole site, especially in the beginning of the site, is a good way to promote. Using the Forum's super high man gas, can effectively provide marketing communications services to enterprises.

But at present many companies in the forum marketing is simply a few soft text, but the effect of how, but not very understanding.

Based on past experience, we believe that a successful forum marketing should include at least the following points:

(1): Pre-preparation, product positioning, set the expected target

Pre-preparation planning, according to the company's products in the quarter, quarterly sales plan, and forum marketing combined to develop the expected flow and possible results.

Before we get to the project or start the forum marketing, the first thing to do is the market positioning, our products (services) is what kind of people, this part of the forum in which the focus of the more concentrated in which forums, such as I now do the project is red wine products, so we published a forum on the choice of wine-related forums.

(2): Establishment of Forum database

Of course, the preparation of the preliminary work, forum database is also crucial to the establishment of a number of higher weight of the comprehensive forum and to do the product industry more popular forum, but also for the future of soft text for reference.

As shown in the following table:

Establishment of Forum Database

(3): Soft paper planning, writing

Write the relevant soft text according to the theme to be promoted. Here the soft Wen is also a key to the success of forum marketing, soft text title to novel, Creative.

(4): The work of the marketing staff during the implementation of the Forum

Forum Marketing staff should actively participate in the reply, encourage other netizens to reply, correctly guide the user replies, do not let the incident in the opposite direction. At the same time in the network full range of exposure to promote the soft text. The participation of the Netizen is the key link of the forum marketing, if the plan succeeds, the participation degree of Netizen will raise greatly. Usually in the enterprise in the Forum to do campaign marketing most of the company can use some products or gifts to participate in the intense user.

(5): Medium and late marketing data statistics

Through the work of the Forum, the flow of the site to do the corresponding statistics, this step is very important, must be from the complexity of traffic data from the forum to statistics from the flow, this will be the summary of the future and analysis of the problem ready.

(6): Final effect analysis and comparison with expectation

According to the marketing data statistics and through the customer's consultation, the effect of an analysis. Then we can find out the problems and deficiencies and make corresponding improvement.

From the beginning of the planning to the implementation and monitoring of its data statistics, and finally based on the results and expected to do an analysis, summed up the problems, and make corresponding improvements. This should be a cycle of process, not a single arrow form, otherwise just blindly go to work.

Forum Marketing Cycle Flow chart

At present, a lot of companies in the forum marketing, just through the promotion of staff to the mechanical hair of some articles, add a website link in the post, but specific as mentioned above the 1th and 4th do and insufficient or did not do, this directly greatly reduce the role of the Forum marketing. Guide users to participate in and the entire marketing process of continuous analysis and summary, will continue to progress. This and other network marketing methods are complementary to the promotion of enterprises will bring more value.

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