Asia's application market saw a 162% surge in revenue last year

Source: Internet
Author: User
Over the past two years, Asia has become the world's largest application market and is growing. Revenue from the 2013 Asian apps market rose by 162%, which dwarfs growth in all other continents, according to a new report released by Distimo, a market research firm. The report also pointed out that the growth in the Asian application market was driven largely by the Google Play App Store, which grew more than three times times its earnings in the Asian market in 2013. Apple's App Store, in contrast, has grown much more slowly in Asia: the iphone app, which came from Asia in 2013, grew 64% per cent year-on-year in 94%,ipad applications. However, this growth is better than the App Store in Europe and North America market performance. Distimo in the report provides daily application downloads for App Store and Google Play app store. In the 013 December, the Asian market accounted for 41% per cent of global application revenue, 31% in North America and 23% in the European market. For now, the App Store and Google Play apps have nearly the same total application income in the Asian market. By contrast, the App store still dominates the North American market, controlling 75% of its application revenue, while the remaining 25% is being controlled by Google Play. In the European market, the revenue share of the two app stores is similar. Anne Hezemans, an analyst at Distimo, said: "It is clear that there is a difference in the Asian market compared to the North American and European markets," Anna Herzmanns. In the report, Distimo is concerned about the alternative Android App store in the Chinese market, partly because internet giant Baidu, the Nasdaq Securities Trading Code: BIDU, bought 91 wireless at $1.9 billion a price. But at the same time, for application developers, Japan remains the most profitable country in the Asian market, followed by South Korea and China. Although mobile penetration rates are rising rapidly across the Asian market (especially in Southeast Asia), there is still a big gap between the application income in different regions. For example, there is a huge gap between Japan and Malaysia, which has the top spot in the Asian market (applied revenue), 77 times times the latter. Herzmanns wrote in the report. The huge difference in income sharing among Asian countries has led us to believe that the market is not yet evenly divided. Although Japan was the leader of last year's Asian market from the absolute value of applied income, it was South Korea that won the laurel in terms of growth. In the year, South Korea's application income rose sharply by 271%. And in the Korean market, most of the application income from the Google Play App Store, which is not surprising, because according toApple's share of the South Korean market is only 14%, according to Flurry, a market research firm. Free apps remain the dominant model in Asian markets. In China, 96% per cent of total application income comes from application buying, while in Japan and South Korea the share of total income is similar to China's, at 94% and 91% respectively. By contrast, the total application income of the United States accounted for the proportion of free application of about 76%. Like other users around the world, most mobile users in the Asian market spend their time playing games on their apps. Last December, "Angry Birds Go" (Angry Birds go!), a game developer Rovio, was the highest-load game in Asia, followed by "defending Radish 2: Polar Adventures" from Chinese developers. Only 3.5% of mobile devices in China have Google Play app store installed. For this market, Distimo is working with pea pods, one of the largest alternative Android app stores, to get data from more than 300 million users. According to Pea Pod, overseas developers of the game has a great opportunity to contact the Chinese gamers. In this connection, many overseas games can be Temple, such as "Temple Escape 2" (Run 2), "Subway Parkour" (Subway surfers), "Angry Birds" and "Fruit Ninja" (Fruit Ninja), The games were squeezed into the top seven in China's mobile gaming rankings last year. But in non gaming applications, Chinese local developers still dominate, which is consistent with the local software leader in the computer Internet market. "China's domestic market is so large that it is enough to support an ecosystem that is completely independent of the rest of the world," the report said. In fact, for the 3.5% Chinese users who installed the Google Play App Store, these users were statistically relatively cosmopolitan, with only 65% per cent of the apps they bought developed by local developers, compared to 87% of the pea-pod users. In the case of penetration into China's market, many Western game developers were initially sceptical because they believed they would encounter privacy concerns in the market and would face difficulties in commercializing the game. But the pea pod data suggests that mobile gamers are more likely to spend their money on apps. Between April 2013 and November, the average income per paid user of large multiplayer online gaming in the Chinese market increased by 400% Year-on-year, more than Japan (up 282%) and South Korea (up 342%). Android users are interested in game buying, breaking the old notion that Chinese users don't spend money on services. Herzmanns wrote in the report.

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