Diligent Zhuo Zhuo actual combat experience: what is Network marketing in the end?

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Now there are many small and medium-sized enterprises are engaged in network marketing, and equipped with a professional department (Network marketing department), such as plastic surgery hospital, such as the enterprise may be equipped with 4-5 people, I made in Wuhan makeup Nail School Work This period of experience, is two major functions: one is to save money for the boss, the second is for the boss to earn money.

One is to save money: do subtraction

First of all, my job is to help the boss to reduce the cost of bidding. Before our boss (Baidu, Google, Sogou, search) four major search engines are done, but also do a business network (2400 yuan), Ming million network (12800 yuan), as well as outdoor advertising and so on.

First, analyze the customer's habits: Through market research we found that our customers are from the remote two or three-line city and rural girls, and some even have no computer at home, asked them what search engine to use, found that more than 80% are Baidu, especially now the Internet café home more than 90% are installed is Baidu , which means that no matter which search engine to use, she must first use Baidu. The answer is I want to take Baidu as the main direction of work.

Then in September 2010 to March 2011 I have Google, Sogou, search costs all adjusted to Baidu, before we 10 in the morning on the line, 3 o'clock in the afternoon-4 points on the line, is now 24 hours a day online.

At the same time, business network and Ming million network (is a liar company, suitable for Business-to-business platform products company) such as our recruitment training companies are not suitable for such a business-to-business platform, and now the market is also a lot. The province is 4000 yuan a year.

The cost of the network from the VIP downgrade to the basic version. (because the effect of all businesses is not as good as before, mainly because of the intelligent search engine, not included in the same article). The province is 1800 yuan a year.

Cut off the outdoor ads: 7000 yuan a year. I found that the boss to do this advertisement hanging too high, a lot of people's habits she will not carry the head to walk it, and the color has been the sun sunscreen too light, advertising company also very Cow said, to do it quickly! or I'll give it to someone else. The result is that I was free to hang out for a big six months and he hasn't sold it yet, Because it will take at least 2000 yuan to change the advertising cloth.

This is 15,000, then make a new website (brand image category) 4000 Yuan, also save 10,000 yuan.

Promotion now can save 20,000 a year. The answer is that I can do 30,000 a year with subtraction.

Second, make money: add

Through bid promotion (Baidu), SEO keyword optimization (own staff responsible, Wuhan Make-up School, Wuhan Nail School, Wuhan Make-up School) are guaranteed in the snapshot home, classified information posts, videos, blogs, forums, questions and answers free tools to promote, resulting in a large number of information coverage. Used 100 or so key keywords (daily search volume of 5000-20000 times the key words, in Hubei, Henan, Hunan three places), it turns out that we are in Hubei region to launch. According to statistics, our enrollment and business volume increased by 30% in 2010, the cost was reduced by 30%, a total of 60% of the profit came out.

Assist the boss to open up another business: online shopping. With 80, the future of the consumer to become the main consumption, people's preferences for imported products, Taobao opened a generation gap in Hong Kong products, cooked, and then Japan and South Korea, Europe and the United States and other products of the global purchase, and strive to become a high-end product importer. This part of the profit is calculated separately, of course the boss happy my income is also much higher. At the same time, the network marketing, network promotion, website maintenance and other E-commerce derivative Services outsourcing service, the initial intention of the French hundred special Laundry, Wuhan Wei Thai car decoration and other enterprises.

The above is my personal network marketing a little humble opinion, practice testing, Network marketing is malt, to have patience, carefulness, responsibility, hard-working can achieve the ultimate. With the King!

This article originates from Zhou's blog, the original address: http://www.seowm.cn/post/20110329768.html