How to do well in search engine marketing How to choose good key words

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How to do well in search engine marketing, how to choose good key words? A user unfamiliar with products and services, make a decision of the query habits, generally from 5 to 10 queries to determine, for these users, can use search engine marketing, that is, Hangzhou SEO advantages To do, such as the following cases:

Case one: There are patients to Shanghai to look for a hospital to see "osteonecrosis of the femoral head" disease, his understanding of the disease and finally choose a good hospital, the general to go through the following 4 stages of inquiry:

1. What about unwanted pregnancies?

How to deal with a good accident pregnancy?

2. The best time to do the flow of people

How much does an abortion cost?

What kind of people is the safest way?

is the stream good or is the medicine flowing?

3. Which is the best hospital to do the flow of people

4. Hangzhou * * * * Hospital

Case two: the need for industrial products safety shoes Buyers Search engine query process:

1. Safety Shoes

2. Safety Shoes Price

3. Safety shoe Manufacturer

4.**** (brand) Safety shoes

1th, 2 stages, the customer is in the information familiar and the control stage; in the 3rd stage is the time to make a decision, so our soft text and information marketing focus on this stage, so that customers in accordance with the 3rd phase of the keyword query, a large number of our company products or other relevant soft text information. Increase in the 4th phase of customer selection to verify our company's possibilities.

In the 4th phase, customers have already selected several companies, entered the verification phase of information, so this stage is also very important, if according to our business name and keyword search, online can appear a lot of positive and is to deepen the trust of our information, will be the final deal to further promote.

Of course, if the enterprise has the strength and the financial resources, for the bidding rankings can be four stages of the keywords are done for the soft marketing four stages of the article are written, and pay attention to optimize the different keywords, and in the end of the article plus their own enterprise introduction, increase our corporate information exposure and impact on consumers.

If the cost is not much, it is proposed to start from the 3rd stage of the funnel model to do some soft marketing and keyword optimization work. believe that each Enterprise keyword choice is good, and seriously carried out a comprehensive network marketing, the overall occupation of search engines, your business must be in the Internet and e-commerce on the footing, become the industry's leading application of network marketing enterprises.